This principles of marketing textbook replacement course covers all of the topics in a standard marketing textbook. The lessons offer a convenient way for students to study, interactive materials for teachers to engage their classes, and an effective alternative to expensive or outdated textbooks.
Overview
Syllabus
- Ch 1. Marketing Philosophies and Ethics
- Ch 2. Competitive Advantage
- Ch 3. The Marketing Environment
- Ch 4. International Marketplace
- Ch 5. Consumer Decision Making
- Ch 6. Business Marketing and Marketing Research
- Ch 7. Segmentation and Product Marketing
- Ch 8. Managing a Product and Retailing
- Ch 9. Services Marketing, Marketing Channels & Supply Chain Management
- Ch 10. Promotion, Advertising and Public Relations
- Ch 11. Selling and Pricing Strategy
