Become an Online Marketing Manager

Overview

Online marketing managers play a crucial role in developing and implementing an organization's digital marketing strategy. Learn the vital skills and tactical know-how to begin to develop and implement a strategy that can help take your organization to the next level.

Discover online marketing best practices.
Learn how to use the latest tools to implement your strategy.
Explore advertising on popular social media platforms.

Syllabus

Courses under this program:
Course 1: Digital Marketing Foundations (2021)
-Learn how to develop a targeted online marketing strategy that helps your business cut through the noise, engage potential customers, and adapt with the times.

Course 2: Growth Marketing Foundations
-Learn how to create an effective growth marketing plan for your company.

Course 3: Advanced Branding
-Branding shouldn't be an afterthought. Learn how to build and maintain a more competitive company identity with these advanced branding strategies.

Course 4: SEO Foundations
-Explore the concepts of search engine optimization (SEO). Learn the strategy behind great SEO including keyword planning, link building and SEO for ecommerce, and mobile audiences.

Course 5: Social Media Marketing Foundations
-Explore the basics of social media marketing. Learn how to leverage platforms like Facebook and Instagram to cultivate brand awareness, drive sales, and build customer loyalty.

Course 6: Email and Newsletter Marketing Foundations
-Add email to your marketing mix. Get strategies, tips, and expert training to create email marketing campaigns that engage and convert.

Course 7: Google Universal Analytics Essential Training (2020)
-Find out how your website is performing using Google Analytics. Discover how to use this leading analytics tool to track, analyze, and report on site visits and marketing goals.

Course 8: Google Ads Essential Training
-Learn the foundations of pay-per-click (PPC) advertising with Google Ads (formerly known as AdWords), the industry-leading PPC platform.

Course 9: Advertising on Facebook
-Amplify your reach with Facebook advertising. Learn how to create and manage Facebook ads campaigns that grow your business and boost your brand.

Course 10: Advertising on Twitter
-Learn how to advertise your products and services on Twitter. Find out how to create campaigns, target audiences, define your budget, and schedule and manage tweets.

Course 11: Sketch for UX Design
-Learn how to build compelling user experiences with Sketch, the popular UX design tool. Find out how to create wireframes, interactive prototypes, and more.

Courses

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1 hour 6 minutes
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Branding shouldn't be an afterthought. Learn how to build and maintain a more competitive company identity with these advanced branding strategies.
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2 hours 8 minutes
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Learn how to design modern user experiences with Sketch, one of the most popular UX design tools today.
1 review

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Explore the basics of social media marketing. Learn how to leverage platforms like Facebook and Instagram to cultivate brand awareness, drive sales, and build customer loyalty.
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44 minutes
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Add email to your marketing mix. Get strategies, tips, and expert training to create email marketing campaigns that engage and convert.
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1-2 hours
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Amplify your reach with Facebook advertising. Learn how to create and manage Facebook ads campaigns that grow your business and boost your brand.
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1-2 hours
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Learn how to advertise your products and services on Twitter. Find out how to create campaigns, target audiences, define your budget, and schedule and manage tweets.
2 reviews
2-3 hours
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Learn how to develop a targeted online marketing strategy that helps your business cut through the noise, engage potential customers, and adapt with the times.
0 reviews
2-3 hours
View details

Learn the foundations of pay-per-click (PPC) advertising with Google Ads (formerly known as AdWords), the industry-leading PPC platform.
0 reviews
2-3 hours
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Find out how your website is performing using Google Analytics. Discover how to use this leading analytics tool to track, analyze, and report on site visits and marketing goals.
0 reviews
1-2 hours
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Learn how to create an effective growth marketing plan for your company.
0 reviews
1-2 hours
View details

Explore the concepts of search engine optimization (SEO). Learn the strategy behind great SEO including keyword planning, link building and SEO for ecommerce, and mobile audiences.