Become an Online Marketing Manager

Courses under this program:
Course 1: Digital Marketing Foundations (2021)
-Learn how to develop a targeted online marketing strategy that helps your business cut through the noise, engage potential customers, and adapt with the times.

Course 2: Growth Marketing Foundations
-Learn how to create an effective growth marketing plan for your company.

Course 3: Advanced Branding
-Branding shouldn't be an afterthought. Learn how to build and maintain a more competitive company identity with these advanced branding strategies.

Course 4: SEO Foundations
-Explore the concepts of search engine optimization (SEO). Learn the strategy behind great SEO including keyword planning, link building and SEO for ecommerce, and mobile audiences.

Course 5: Social Media Marketing Foundations
-Explore the basics of social media marketing. Learn how to leverage platforms like Facebook and Instagram to cultivate brand awareness, drive sales, and build customer loyalty.

Course 6: Email and Newsletter Marketing Foundations
-Add email to your marketing mix. Get strategies, tips, and expert training to create email marketing campaigns that engage and convert.

Course 7: Google Universal Analytics Essential Training (2020)
-Find out how your website is performing using Google Analytics. Discover how to use this leading analytics tool to track, analyze, and report on site visits and marketing goals.

Course 8: Google Ads Essential Training
-Learn the foundations of pay-per-click (PPC) advertising with Google Ads (formerly known as AdWords), the industry-leading PPC platform.

Course 9: Advertising on Facebook
-Amplify your reach with Facebook advertising. Learn how to create and manage Facebook ads campaigns that grow your business and boost your brand.

Course 10: Advertising on Twitter
-Learn how to advertise your products and services on Twitter. Find out how to create campaigns, target audiences, define your budget, and schedule and manage tweets.

Course 11: Sketch for UX Design
-Learn how to build compelling user experiences with Sketch, the popular UX design tool. Find out how to create wireframes, interactive prototypes, and more.