Digital Marketing Certificate (Live Online)

Overview

Learn the key strategies to succeed in digital marketing, including SEO, social media, paid search, and analytics. This course provides hands-on experience from top digital marketing professionals, helping you develop campaigns that drive business growth in competitive markets.

Syllabus

Digital Marketing Strategy & Web Fundamentals

Key skills needed to increase traffic to a website, generate leads and get sales
How to develop a digital marketing strategy
Essential elements every website should have to increase conversions
How to turn leads into sales
How to analyze your marketing to improve your return on investment

Content Marketing Bootcamp

Learn about strategies and solutions for content marketing
Develop an understanding of content curation and best practices
Create a plan to promote, track, and optimize your content

Email Marketing Bootcamp

Find out about the different types of emails & how to create them
Optimize open rates & click through rates with A/B testing
Build an email marketing strategy that works for you

SEO Bootcamp

Learn how search engines work
Conduct keyword research and competitor analysis
Leverage SEO-driven content to increase web traffic

Google Ads Bootcamp

Learn how to develop and manage a successful campaign
Generate leads & sales and track conversions
Guarantee your spot at the top of search engine results

Google Analytics Bootcamp

Set up a Google Analytics account
Identify which metrics to track
Interpret Google Analytics reports

Instagram Marketing Bootcamp

Develop digital marketing strategies for Instagram
Learn how to build, target, and convert leads
Master paid and organic marketing techniques

Facebook Marketing Bootcamp

Learn how to create and manage successful Facebook ad campaigns
Master setting up business pages, leveraging Facebook groups, and creating targeted ads
Use conversion tracking, audience targeting, and Facebook Pixels to ensure that you earn a high return on your advertising budget