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Semrush Academy

Digital Marketing for SMBs with Greg Gifford

via Semrush Academy

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Overview

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Learn the basics of digital marketing for SMBs with Greg Gifford - a high-level view of digital marketing to help newbies understand how things work.

This course is primarily for business owners or new marketers who are just starting out in digital marketing. This course is truly meant for people who have little to no knowledge about digital marketing.

In this free online course, expert Greg Gifford will show you everything you need to know about digital marketing for SMBs. You will get familiar with the main areas of digital marketing, including SEO, social media, email marketing, display advertising and competitive analysis.

Syllabus

  • Intro
    • In this course, we're going to be talking about what digital marketing is and why it's important. You'll learn about all the various elements you can use to bring traffic to your site, so you'll have a better understanding of how to grow your business.
  • Digital Marketing
    • In this lesson, you'll find out what digital marketing is and why it's important for your business.
  • Websites
    • Greg will teach you about your website, and why it's vital for the success of your business.
  • Email Marketing
    • In this lesson, Greg will explain how you can use email marketing to promote your products or services and bring more potential customers to your website.
  • Search Engine Optimization
    • Learn how to get your site to show up higher in Google search results with SEO - one of the most important aspects of digital marketing.
  • Search Engine Marketing
    • In this lesson, Greg is going to talk about Search Engine Marketing (SEM) - most commonly called PPC advertising - an incredibly effective digital marketing practice that can help grow your business.
  • Retargeting
    • In this lesson, you will explore retargeting - a specific type of paid advertisement that you can use to bring customers back to your website.
  • Display Advertising
    • Greg will teach you how you can use display advertising - a specific form of paid advertising - to build brand awareness and drive more business.
  • Social Media Marketing
    • In this lesson, you'll learn another powerful digital marketing tool - social media, where you'll be running ads on social media platforms instead of running ads on search results or other websites.
  • Competitive Analysis
    • Greg will teach you how to up your digital marketing game through competitive analysis and using the best elements of competitors' campaigns.
  • Finding the right mix for you
    • Now that you know the basics, it's time to find the right digital marketing mix for your business. Greg will share his insights and experience to help you figure out what's right for your business.

Taught by

Greg Gifford

Reviews

5.0 rating, based on 1 Class Central review

Start your review of Digital Marketing for SMBs with Greg Gifford

  • Anonymous
    It contains all the informations you must know to build up the perfect foundation for your business. Of course, all the notions are quite generic, but after all, it is a course for beginners. I am working on my business since last year, and I can assure you that, even after all these months of research and study (in order to create the perfect business), with this course I learned many new things that I am immediately going to apply to my Start-Up. The cherry on the top? All this knowledge really is for free!
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