Overview
Gain real-world experience running live campaigns as you learn from experts. Launch your career with a 360-degree understanding of digital marketing.
Syllabus
- Welcome to the Digital Marketing Nanodegree!
- Marketing Fundamentals
- This course covers the fundamentals of digital marketing, including the what, why, where, when, and how of marketing your business to the appropriate audience.
- Marketing Data and Technology
- Measurability is what makes Digital Marketing uniquely powerful. Actions online can be tracked, and so can the effect of your digital marketing and advertising efforts. In this course, you'll learn how to use Google Analytics to evaluate your audience, measure the success of your acquisition, engagement efforts, evaluate your user’s conversions to your goals, and use those insights to plan and optimize your marketing budgets.
- The Electives: An Overview and Graduation Reminder
- Here you can find information on what is required for graduation and details on the five Digital Marketing Nanodegree elective courses
- Social Media Marketing
- Social Media is a powerful channel for marketers. In this course, you learn more about the main social media platforms, how to manage your social media presence, leveraging organic and paid to advertise, and creating effective content for each platform.
- Search Engine Optimization (SEO)
- Search engines are an essential part of the online experience. Learn how to optimize your search engine presence through on-site and off-site activities, including how to develop your target keyword list, optimize your website UX and design, and analyze a website to give SEO recommendations.
- Search Engine Marketing (SEM)
- Optimizing visibility in search engine results is an essential part of Digital Marketing. Reinforcing findability through Search Engine Marketing (SEM) is an effective tactic to achieve your marketing objectives. In this course, you learn how to create, execute, and optimize an effective ad campaign using AdWords by Google.
- Digital Advertising
- This course is about effectively engaging audiences with digital advertising across websites, mobile apps, streaming videos and other types of digital content through programmatic technology, campaign planning frameworks, and the Google Ads self-serve campaign management platform. Consumers are increasingly spending more of their time online through a variety of connected devices. Advertisers can now promote their products or services through targeted display, video and audio ads in a way that is non-disruptive - and increasingly integrated into the digital experience for these customers.
- Email Marketing
- Email is an effective marketing channel, especially at the conversion and retention stage of the customer journey. In this course, you learn how to create an email marketing strategy, create and execute email campaigns, and measure the results.
- Congratulations!
- Congratulations on finishing your program!
- Career Services
- The Careers team at Udacity is here to help you move forward in your career - whether it's finding a new job, exploring a new career path, or applying new skills to your current job.
Taught by
Anke Audenaert, Daniel Kob, Julia Aspinal, Hassan H., Ashley B., Susan L., Daniel S., Henning R. and Olivera R.
Reviews
4.7 rating, based on 24 Class Central reviews
4.7 rating at Udacity based on 1018 ratings
Showing Class Central Sort
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Udacity U-turns on Refunds They charged me $899 for the C++ nanodegree, with a refund deadline of 7 days. I purchased this Oct 18, 2019. But I request my refund and cancellation to both Sherry and Pritha before the 7 day deadline. This entire compan…
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Que bom que você tem como meta se tornar um profissional de marketing digital! Pode ser difícil fazer a transição, mas com as estratégias certas e etapas práticas, você pode alcançá-la. Aqui estão algumas dicas para ajudar você a começar: Aprenda o…
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Pretty good content. Some of the projects have overly strict requirements that make them irrelevant. Also Udacity is great at sales and REALLY BAD at customer service and refunds. I waited over a month for a reply to my email, and was charged double because of that, it's taken another month for another reply. Now, I don't have access to the course AND was overcharged $400. This is actually the second time this has happened. It feels a little misleading. If I had thousands of dollars to blow, I'd probably re-enroll and go through it again, but I think there are enough high quality marketing courses out there with better customer service, support and followup.
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Best investment ever!
This is the only online Digital Marketing course that really delivers a balanced approach between theory and practice. It will give you the fundamentals of digital marketing while providing you with opportunities to have hands-on experience managing platforms like Google Adwords, MailChimp, Facebook Advertising, among others. Udacity understands the challenges of online learning; with this Nanodegree, they managed to create a product that is engaging, with videos that are not long-winded, with teachers that deliver the message in a straight-forward and easy to understand manner. The course is respectful of peoples time, money and intelligence. I'm very satisfied by taking this course. Best investment ever! -
This course is my dream, especially for college, I know I can get where I never got by taking it. I can certainly be a great influencer, especially if I know more about marketing and its importance for any job. I know I can move mountains when I want to.
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I love this course so far, I’m learning more than I even expected. I enjoy the hands-on projects, they challenge me to think critically and I can see improvements even at my job and the quality of my output. I’m looking forward to learning more and graduating . Thank you Udacity!
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There are many topics and many suggestions.
It's quite hard to fix some concept sometimes but going ahead the process become more clear.
Hoping to end it successfully.
Sorry for my english, just italian! -
My learning journey and experience thus far has been exceptional. I'm so happy to be learning this particular course on this platform. this course is packed with real-life projects and solutions that are related to digital marketing.
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The course is interesting and a bit challenging but it was worth it. The review from the reviewers were timely and helpful.
I would recommend this course for everyone who wants to learn Digital Marketing. -
Easily digestible content. Great work flow. Language is clear and concise. I love the Slack app for communicating with students and the community.
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Digital marketing nano degree program is really a well detailed program. Their hands-on project also gives a edge in working confidently
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I have been doing Social Media Management for almost 3 years now but wondered what great course to pursue and get started in Digital Marketing. Through thorough research, I came across Digital Marketing Nanodegree. Despite it being costly, I risked enrolling in it and I don't regret the decision. The course is well structured, easy to understand and practice, with deep content and amazing instructors and mentors who know exactly what they are teaching. I am so grateful.
Dennis Njine Karani.
Social Media Manager/Client Services Manager
HBCU Lifestyle. -
"It has surpassed my expectations. I like how short and extremely insightful each video course is.
Taking the customer persona assignment has opened my eyes to the actual needs my customers have as opposed to what I had earlier thought they were. " -
Being a beginner in the Marketing industry and Digital Marketing class, I am quite optimistic that the program would surely meet up with my expectations. The lecture platform and the project review method is quite fascinating.
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The Udacity Digital Marketing Nanodegree program is quite extensive and very practical. The program has helped me master some aspects of digital marketing I never knew about and get better on the ones I've known.
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The program is going great so far. I really appreciate the teaching approach, which has made transitioning into a new and unfamiliar industry not as overwhelming as I had anticipated.
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The DMND Course is amazing. It is teaching and educating me on so much. It matches my needs, expectations as well as driving me forward to the spacing I would like to specialize in.
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I enjoyed working on this project. I was surprised to see how honest everyone was on their questionnaires. People wanted to help with my project and they gave truthful answers."
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In this cource i have learn about the marketing digitally and this us very good platform to all the students to learn and know more about degital marketing
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"It is very exciting experience.. It is a new field I have never learnt before.. I loved the beginning and hope it will be like this till the end "