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LinkedIn Learning

Email and Newsletter Marketing Foundations

via LinkedIn Learning

Overview

Add email to your marketing mix. Get strategies, tips, and expert training to create email marketing campaigns that engage and convert.

Syllabus

Introduction
  • Welcome
1. Overview
  • Defining email marketing
  • Considering the advantages
2. Basics
  • Adding email to your marketing strategy
  • Defining key elements of email marketing
3. Contacts and Lists
  • Maintaining healthy email lists
  • Segmenting your list
4. An Effective Email Strategy
  • Creating a good strategy
  • Creating powerful email marketing campaigns
  • Choosing an email marketing theme
  • Building a high-performing email
5. Success with Analytics
  • Using metrics in email marketing
  • Optimizing and testing your emails
Conclusion
  • Next steps

Taught by

Megan Adams

Reviews

4.7 rating at LinkedIn Learning based on 1398 ratings

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