Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

LinkedIn Learning

Google Ads Essential Training

via LinkedIn Learning

Overview

Save Big on Coursera Plus. 7,000+ courses at $160 off. Limited Time Only!
Learn the foundations of pay-per-click (PPC) advertising with Google Ads (formerly known as AdWords), the industry-leading PPC platform.

Syllabus

Introduction
  • The power of Google Ads
1. Pay-Per-Click Advertising
  • An overview of Google Ads
  • Understanding consumer intent
  • Where Google Ads appear
  • How Google Ads appear
  • Benefits of using Google Ads
  • Understanding the Google Ads structure
  • How the Google Ads auction works
2. Before Getting Started
  • Define your goals
  • Define your customers
  • Set realistic expectations
  • Craft the buyer journey
3. Getting Started with Ads
  • Signing up for Google Ads
  • Exploring the dashboard
  • Exploring campaigns
  • Exploring ad groups
  • Exploring ads, keywords, and insights
4. Researching Your Keywords
  • How keywords work
  • Brainstorming keyword ideas
  • Tools to help with keyword ideas
  • Use Google Keyword Planner for ideas
  • Evaluate keyword search volume
5. Targeting with Keywords
  • Options for targeting with keywords
  • Broad match targeting
  • Phrase match targeting
  • Exact match targeting
  • Negative match targeting
6. Creating Your First Google Ads Campaign
  • Choose a campaign goal in Google Ads
  • Calculate customer lifetime value
  • Decide on your budget in Google Ads
  • Set your bids in Google Ads
  • Set network settings in Google Ads
  • Select your audience in Google Ads
7. Creating Your First Advertisement
  • Writing a great ad
  • Create an ad group and add keywords
  • Create responsive search ads
  • Add ad extensions in Google Ads
  • Finalize your Google Ads campaign
  • Adjust campaign settings in Google Ads
8. Advanced Advertising Tracking
  • Connecting Google Analytics
  • What is conversion tracking?
  • Setting up conversion tracking
  • Reviewing conversion data
9. Monitoring Your Advertisements
  • Reports available in Google Ads
  • Campaign reports in Google Ads
  • Search term reports in Google Ads
10. Key Optimization Strategies
  • Key optimization tips
  • Setting up campaign experiments
  • Reviewing bid adjustments
  • Reviewing speed score
Conclusion
  • Continue working with Google Ads

Taught by

Brad Batesole

Reviews

4.8 rating at LinkedIn Learning based on 5576 ratings

Start your review of Google Ads Essential Training

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.

Someone learning on their laptop while sitting on the floor.