Become a Digital Advertising Specialist

Courses under this program:
Course 1: Google Ads Essential Training
-Learn the foundations of pay-per-click (PPC) advertising with Google Ads (formerly known as AdWords), the industry-leading PPC platform.

Course 2: Building an Integrated Online Marketing Plan
-Learn how to build an integrated online marketing plan for your organization that considers all your channels, customers, goals, and values.

Course 3: Learning Google Tag Manager
-Learn how to effectively leverage Google Tag Manager. Discover how to work with accounts, use the Google Analytics built-in tags, fire events using triggers, and more.

Course 4: Digital Marketing Foundations (2021)
-Learn how to develop a targeted online marketing strategy that helps your business cut through the noise, engage potential customers, and adapt with the times.

Course 5: SEO Foundations
-Explore the concepts of search engine optimization (SEO). Learn the strategy behind great SEO including keyword planning, link building and SEO for ecommerce, and mobile audiences.

Course 6: Content Marketing Foundations
-Explore the extraordinary value of content marketing and how it can benefit a business if executed properly.

Course 7: Marketing Attribution and Mix Modeling
-Learn the techniques to accurately measure the impact of your marketing and advertising efforts.

Course 8: Learning to Write Marketing Copy
-Learn how to craft compelling marketing copy to engage with your customers.