Become a Digital Advertising Specialist

Overview

Digital marketing has become an essential part of every company's business plan. Starting with the basics, moving on to growth strategy, and ending with more technical subjects, this learning path helps set you on the course for a career as a digital advertising specialist.

Explore important concepts in digital advertising.
Plan your strategy.
Analyze what to do to ensure your strategy succeeds.

Syllabus

Courses under this program:
Course 1: Google Ads Essential Training
-Learn the foundations of pay-per-click (PPC) advertising with Google Ads (formerly known as AdWords), the industry-leading PPC platform.

Course 2: Building an Integrated Online Marketing Plan
-Learn how to build an integrated online marketing plan for your organization that considers all your channels, customers, goals, and values.

Course 3: Learning Google Tag Manager
-Learn how to effectively leverage Google Tag Manager. Discover how to work with accounts, use the Google Analytics built-in tags, fire events using triggers, and more.

Course 4: Digital Marketing Foundations (2021)
-Learn how to develop a targeted online marketing strategy that helps your business cut through the noise, engage potential customers, and adapt with the times.

Course 5: SEO Foundations
-Explore the concepts of search engine optimization (SEO). Learn the strategy behind great SEO including keyword planning, link building and SEO for ecommerce, and mobile audiences.

Course 6: Content Marketing Foundations
-Explore the extraordinary value of content marketing and how it can benefit a business if executed properly.

Course 7: Marketing Attribution and Mix Modeling
-Learn the techniques to accurately measure the impact of your marketing and advertising efforts.

Course 8: Learning to Write Marketing Copy
-Learn how to craft compelling marketing copy to engage with your customers.

Courses

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1 hour 27 minutes
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Learn how to craft compelling marketing copy to engage with your customers.
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1-2 hours
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Learn how to effectively leverage Google Tag Manager. Discover how to work with accounts, use the Google Analytics built-in tags, fire events using triggers, and more.
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2-3 hours
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Learn how to build an integrated online marketing plan for your organization that considers all your channels, customers, goals, and values.
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Explore the extraordinary value of content marketing and how it can benefit a business if executed properly.
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2-3 hours
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Learn how to develop a targeted online marketing strategy that helps your business cut through the noise, engage potential customers, and adapt with the times.
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2-3 hours
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Learn the foundations of pay-per-click (PPC) advertising with Google Ads (formerly known as AdWords), the industry-leading PPC platform.
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1-2 hours
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Learn the techniques to accurately measure the impact of your marketing and advertising efforts.
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1-2 hours
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Explore the concepts of search engine optimization (SEO). Learn the strategy behind great SEO including keyword planning, link building and SEO for ecommerce, and mobile audiences.