Learn how to effectively leverage Google Tag Manager. Discover how to work with accounts, use the Google Analytics built-in tags, fire events using triggers, and more.
Overview
Syllabus
Introduction
- Use Google Tag Manager (GTM) for all your web code tags
- Understanding Google Tag Manager
- Understanding the GTM hierarchy
- Server-side vs. client-side tags explained
- How to configure permissions and security in Google Tag Manager
- Create an account and container
- Install your first container
- Install Google Tag Manager in WordPress
- Efficiency bonus: Google Analytics built-in tags
- CrazyEgg and other built-in tags
- Understanding basic variables
- Utilize built-in variables
- Create custom variables
- Dynamic variables
- Incorporating custom JavaScript into GTM variables
- Understanding triggers
- Fire Google Analytics events using triggers
- Create versions and view publishing history
- Import and export configurations
- Using Preview and Debug modes
- Using WASP to debug
- Understanding and using custom HTML tags
- Understanding and using custom Image tags
- Best practices for custom HTML tags
- Learning more about Google Tag Manager
Taught by
Corey Koberg