Limited-Time Offer: Up to 75% Off Coursera Plus!
7000+ certificate courses from Google, Microsoft, IBM, and many more.
This course provides a step-by-step guide on getting started with Google Tag Manager, a crucial tool for managing tracking codes efficiently. By the end of the course, learners will be able to create their first container, tags, and triggers in GTM, install Google Analytics, ensure proper setup, and publish changes. The teaching method includes practical demonstrations and explanations. This course is intended for beginners who work with Google Analytics, Google Ads, Facebook Pixel, or other analytics/marketing tracking tools.
