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This course on Google Tag Manager provides a step-by-step guide on getting started with the tool, specifically focusing on installing Google Analytics 4. By the end of the course, learners will be able to create their first container, tags, and triggers in Google Tag Manager, ensuring proper setup and testing. The course also covers publishing changes and implementing custom scripts. The teaching method involves a 1.5-hour video tutorial with practical examples and demonstrations. This course is intended for beginners who work with Google Analytics 4, Google Ads, Facebook Pixel, or other analytics/marketing tracking tools and want to efficiently manage tracking codes.
