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HubSpot Academy

SEO

HubSpot via HubSpot Academy

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Overview

Learn all things SEO, including website optimization, link building, keyword research, and much more.
  • Evaluate and improve your website's SEO
  • Build backlinks to your website at scale to increase your website's visibility on the search engine results page
  • Use insights from keyword research and reporting to improve your search performance

Syllabus

  • Welcome to the SEO Certification Course
    • Learn more about the SEO Certification Course.
  • SEO Basics
    • In this lesson, you'll learn the history of search engines and how they became ingrained in our day-to-day lives. You'll discover how search engines like Google crawl, index, and rank web pages. You'll also learn how to create the right SEO strategy for your business by setting goals and KPIs, and perform an audit of your own website's SEO authority using the included worksheet.
  • On Page and Technical SEO
    • In this lesson, you'll learn how to optimize your website for search engines to crawl and index. You'll discover how Google indexes your pages, how to write meta descriptions and link text, and how to optimize your website content following industry best practices. You'll also learn how internal linking impacts your SEO, how to best structure your URLs, and the basics of technical SEO.
  • Keyword Research for SEO
    • In this lesson, you'll learn about the purpose of keyword research and how it can inform your content strategy. You'll follow a step-by-step process to perform keyword research for your website, and learn how a topic cluster content strategy can benefit your SEO.
  • Link Building for SEO: Scaling Your Backlink Strategy
    • In this lesson, you’ll learn why link building is important for SEO, how to calculate the number of links your web page needs to rank on page one of Google, and how to build links at scale by building meaningful relationships with the right people that will lead to more links over time. You’ll also learn how to implement a key link building tactic step-by-step: following and responding to press requests alerts. Responding to press request alerts can help you get backlinks from high-quality media sites. This lesson includes a worksheet that helps you prepare quotes from thought leaders in your organization that you can pull from at a moment's notice when a relevant press request alert comes along.
  • Optimizing Your Website for Rich Results
    • In this lesson, you'll learn how search engines results pages (SERPs) are structured today and the role that rich results play in them. You'll learn the purpose of structured data and how to implement on your own website. You'll also learn how to optimize your content for featured snippets in Google's results.
  • SEO Reporting
    • In this lesson, you'll learn why reporting on your SEO progress is key to success. You'll determine which metrics you need to be tracking and how to report on your efforts in HubSpot, Google Analytics, and Google Search Console.
  • SEO Certification Next Steps
    • After completing the course, take our short survey to let us know how we can continue to improve this content for our global audience.

Reviews

4.2 rating, based on 4 Class Central reviews

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  • Profile image for Sana Sajjad
    Sana Sajjad
    Pleased with everything. Very stimulating lectures and brilliantly taught. Very interesting case studies as well which made for interesting class discussions. The lecturer's teaching is well organized and presented, which helped me to accept the new…
  • Anonymous
    very nice course, wonderful, better than YouTube, Udemy, and other unveracity, i am very impress in your courses, i am surprised, and i'm interest in your courses, I'm very happy, i suggested my friend also. you are great .
  • Profile image for Ameya Chavan
    Ameya Chavan
    Nice course for every learner to learn and grow with such interesting topics. Great content structure and syllabus well maintained to beginner and experience.
  • Profile image for Achal Preet Kaur
    Achal Preet Kaur
    Nice course for every learner to learn and grow with such interesting topics. Great content structure and syllabus well maintained to beginner and experience.
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