Overview
Class Central Tips
This innovative course explores the transformative role of Artificial Intelligence (AI) in Growth Marketing, equipping participants with the knowledge and skills to leverage AI for crafting innovative marketing strategies and optimizing campaigns. Participants will delve into how AI reshapes marketing approaches and contributes significantly to achieving key business objectives, preparing them to thrive in the dynamic digital marketing landscape.
The course is designed for marketing professionals, marketing strategists, business owners, growth hackers, sales managers, and anyone interested in utilizing AI to drive business growth and enhance customer engagement.
Learners should have a basic understanding of fundamental marketing concepts and a keen interest in leveraging AI for strategic growth.
Syllabus
- Create an AI-powered Growth Marketing Strategy
- In Module 1, delve into how AI transforms growth strategies, enhances market understanding, and optimizes the customer journey, setting the foundation for tangible business growth.
- Attract Potential Customers and Build an Email List with AI
- Module 2 focuses on mastering AI for crafting targeted communication through effective email list building. Explore practical demonstrations using CRM tools to segment leads and create targeted strategies.
- Turn prospects into happy customers and advocates with AI
- Module 3 focuses on leveraging AI to nurture leads effectively, enhance personalization, and increase customer retention and advocacy through automation and innovative strategies.
- Optimize your Growth Marketing Strategy with AI-Driven Analytics
- Module 4 equips you with the tools to enhance your Growth Marketing strategy using AI-driven analytics, enabling you to decode marketing success, refine strategies, and navigate ethical considerations for sustainable growth.
Taught by
Thalita Milan