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Davidson College

AI Technology for Marketing Optimization

Davidson College and Galileo University via edX

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Overview

In this course on AI technologies for digital marketing, learners will explore the fundamental principles and applications of predictive analytics, real-time optimization, natural language processing (NLP), and neural networks. Learners will understand the technologies that allow them to make informed decisions, optimize marketing campaigns dynamically, personalize customer interactions, and perform segmentation in digital marketing.

From market research to copywriting, email personalization, and social media scheduling, learners will explore cutting-edge methods powered by AI. The course emphasizes strategic selection and integration of AI tools to maximize impact in digital marketing. By this course's end, participants will be equipped to implement innovative AI-driven solutions across marketing functions, driving superior customer engagement and conversion rates.

Whether you're a seasoned marketer or new to the field, this course provides valuable insights and practical techniques to succeed in today's competitive landscape. Join us and unlock the full potential of AI for driving impactful marketing campaigns and achieving superior business outcomes.

Syllabus

Module 1: Technology Behind the Tools

  • Predictive Analytics in Marketing
  • Real-Time Marketing Optimization
  • Enhancing Marketing Communications with NLP
  • AI and Neural Networks

Module 2: Enhancing AI-Driven Marketing: Market Research, Copywriting, Email personalization and Social media scheduling

  • Strategic AI Integration: From Selection to Impact in Digital Marketing
  • The Power of AI for Advanced Customer Segmentation
  • Copywriting Enhanced by AI
  • Email Personalization with AI
  • Social Media Scheduling and Strategy Optimization
  • Innovative Tools for Social Media Strategy

Taught by

Miguel A. Morales-Chan Ph.D., Rocael Hernández Rizzardini, Ph.D. and Vanessa Ai

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Reviews

3.7 rating, based on 13 Class Central reviews

Start your review of AI Technology for Marketing Optimization

  • Anonymous
    This course is worse than some YouTube videos or blogs that you can get for free. It speaks about important marketing concepts but only offers a shallow dive into them and how AI is impacting them. I shows no examples of this impact as well. The course dedicates a significant portion of time to discussing a handful of AI tools for each concept. Companies in the AI space are constantly changing meaning that the strengths and weaknesses of these companies as presented are likely to be different within a month, making this content soon to be dated. I wouldn't mind so much if these AI tools were named as examples at that is it, but they are on the test!
  • Anonymous
    The AI Technology for Marketing Optimization course provides valuable insights into how AI can enhance marketing strategies. It covers essential topics like predictive analytics, customer segmentation, and personalized marketing. The course emphasizes practical applications, such as using AI to improve customer engagement, automate tasks, and optimize ad targeting. Overall, it offers a comprehensive understanding of how AI can streamline marketing efforts and deliver measurable results.
  • Anonymous
    Each lesson is concise and easy to digest. The AI generated lecturers are pretty good, except their hand gestures are often off with what they're saying/emphasizing but not a big deal.
    I appreciate that you provided a few examples of actual AI tools for different marketing aspects like email, social media personalization.
  • Anonymous
    We have got some concepts how AI can do a game changer for Marketing. Thank you for giving the course, some instruction is quite handy that we can apply right away to daily job. We hope edx can update us more on this area, It can help us doing our job better , faster and more productive.
    We look forward to new AI updates
  • Anonymous
    En el segundo Quiz del curso de AI TECHNOLOGY FOR MAKETING OPTIMIZATION, hay 3 preguntas en las cuales la respuesta es correcta pero aparece que es incorrecta y eso afecta a la nota final del curso lo cual puede impedir que personas no obtengan su certificado a causa de un error ajeno.
  • Profile image for Vishrut Verma
    Vishrut Verma
    The whole course is created by AI. They only mentioned the name of the AI tools but didn't show the demo. Otherwise, well-explained topics but the human touch was missing. They could have included more content. The names of the tools mostly we can get from social media.
  • Anonymous
    This was not very insightful for me and the use of AI generated avatars to talk did not help. Additionally did not show anything groundbreaking other than listing some products I already knew about.
  • Anonymous
    This course made my blury thought about this AI technology for marketing optimization got cleared and am so thankfull for my university that they gave this course. Thank you!
  • Anonymous
    Perfect choice, if you want to get first insights to the advantage of using AI tools in Marketing. There is a strong focus on Social Media content.
  • Anonymous
    Nice guidelines, clear but too short :)
    It’s more about the tools. It would be nice to get more information on technics
  • Anonymous
    Excelente !! Te brinda el ecosystema disponible para implementar la inteligencia artificial en el marketing digital, Gracias.
  • Anonymous
    Excellent course, really easy to study the content is very manageable. You can study in your own time and complete the program.
  • Anonymous
    good content but it's just a theory and need more tchnical information and demonstration of how using those tools
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