Intro to AI for Digital Marketing

Davidson College and Galileo University via edX

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Details

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Provider

edX
Pricing

Free Online Course (Audit)
Languages

English
Certificate

$49.00 Certificate Available
Duration & workload

3 weeks, 3-5 hours a week
Sessions

On-Demand
Level

Beginner
Subtitles

English

Found in

Overview

In this course, we delve into the dynamic synergy between Artificial Intelligence (AI) and digital marketing. Over the span of two modules, we embark on a journey through the evolution of AI and its pivotal role in reshaping modern marketing strategies.

Beginning with an overview of how AI has revolutionized digital marketing, we will cover its applications in retail, entertainment, and customer engagement. Topics include fundamental AI concepts, considerations for successful integration, and ethical implications, highlighting the importance of aligning AI with business goals to drive growth and enhance customer experiences.

Additionally, we explore the exciting realm of generative AI and its potential in enhancing marketing efforts. From generating engaging social media posts to crafting compelling product descriptions, you'll discover the endless possibilities offered by generative AI. However, with great power comes great responsibility, and we'll address the potential risks associated with combining generative AI and digital marketing, including ethical considerations, brand consistency, and misinformation.

By the end of this course, you'll emerge with a comprehensive understanding of how to leverage generative AI and master prompt engineering to craft compelling marketing messages that resonate with your audience. You'll also gain practical insights and strategies to navigate the evolving landscape of AI-driven digital marketing with confidence.

Syllabus

Module 1: Introduction to AI in Digital Marketing

Overview of AI in Marketing
The Evolution of AI and Its Growing Role in Marketing Strategies
Introduction to AI Concepts Relevant to Marketing
Real-world Applications and Case Studies
Considerations for Integrating AI into Marketing Strategies

Module 2: Developing effective Prompts for AI in Digital Marketing

Introduction to Generative AI in Digital Marketing
Risks of combining Generative AI and Digital Marketing
How To Use ChatGPT in Digital Marketing
The importance of Effective Prompts
Mastering Advanced Prompt Engineering Techniques for Digital Marketing
Prompt Engineering: Application Cases for Digital Marketing

Taught by

Miguel A. Morales-Chan Ph.D., Rocael Hernández Rizzardini, Ph.D. and Vanessa Ai

Reviews

4.2 rating, based on 51 Class Central reviews

4 rating at edX based on 5 ratings

Start your review of Intro to AI for Digital Marketing

Sumaiya Shaikh @sumaiyashk7512

It was a great time learning. But at times I was lacking my focus as at some parts it was too boring. It should be in story telling format for more engagement. The speaker was not able to engage me much. But I surely gained some sort of knowledge from it.
Anonymous

**Review for "Intro to AI for Digital Marketing" – Davidson College via edX** The "Intro to AI for Digital Marketing" course by Davidson College via edX is a fantastic introduction to the intersection of artificial intelligence and digital market…

**Review for "Intro to AI for Digital Marketing" – Davidson College via edX**

The "Intro to AI for Digital Marketing" course by Davidson College via edX is a fantastic introduction to the intersection of artificial intelligence and digital marketing strategies. The course provides a comprehensive overview of how AI is reshaping the marketing landscape, making it an invaluable resource for both beginners and experienced marketers looking to integrate AI tools into their practices.

### **Highlights:**
1. **Engaging Content:** The course simplifies complex AI concepts, making them accessible even to those with no prior knowledge of AI. It offers clear explanations of algorithms, machine learning models, and their applications in marketing.
2. **Practical Applications:** Real-world examples, case studies, and tools used in the industry are discussed, helping learners understand how to apply AI in campaign optimization, customer segmentation, and personalized marketing.
3. **Well-Structured Curriculum:** The content is organized into logical modules, starting from foundational AI concepts and gradually advancing to specific use cases in digital marketing.
4. **Interactive Learning:** Quizzes, discussion forums, and practical assignments keep the course engaging and ensure active participation.
5. **Expert Insights:** Delivered by knowledgeable instructors, the course reflects Davidson College’s strong academic standard. The instructors make an effort to bridge theory with actionable insights.

### **What Could Be Improved:**
- **More Hands-On Projects:** While the course covers theory well, additional practical assignments or tools for hands-on learning could enhance understanding.
- **Technical Depth:** For marketers with a technical background, the course might feel a bit basic. Offering advanced optional content could cater to a broader audience.
- **Integration with Current Trends:** AI evolves rapidly, and including the latest trends, like generative AI tools, would make the course even more relevant.

### **Final Thoughts:**
This course is an excellent starting point for anyone looking to explore AI’s role in digital marketing. Whether you're a marketing professional seeking to upskill or a business owner wanting to stay ahead in a competitive landscape, this course provides valuable insights and actionable knowledge.

Rating: ⭐⭐⭐⭐☆ (4/5)

**Recommendation:** Highly recommended for beginners and intermediate learners. Those with advanced AI or marketing expertise might benefit more from supplementing this course with advanced materials.
Anonymous

I had a great experience in this course. The content is very well organized; everything flows well, and important points are hit upon in such a manner that complex topics become simple to understand. The instructor was very knowledgeable, enthusiast…

I had a great experience in this course. The content is very well organized; everything flows well, and important points are hit upon in such a manner that complex topics become simple to understand. The instructor was very knowledgeable, enthusiastic, and used real-life examples to illustrate the material. I have especially enjoyed the participative elements, like exercises where I could put into practice all that I learned straight away. Resources were abundant: videos, readings, and additional materials were all very good and contributed much toward my proper understanding of the subject. This course was really much better than expected in terms of interactivity, quality of content, and support. I would strongly recommend it to anyone seeking development in this field!
Cecilia McKay

I recently completed a course with GalileoX, and the experience was exceptional. The course content was well-structured, and the instructors were highly knowledgeable, making complex topics like AI in marketing accessible and engaging. The platform itself was user-friendly, and the support team was responsive, ensuring a smooth learning experience. I particularly appreciated the interactive elements, such as discussion forums and practical assignments, which helped reinforce the learning. Overall, GalileoX offers a high-quality education that is both flexible and comprehensive. I highly recommend it to anyone looking to expand their skills in a professional and supportive environment.
Anonymous

These courses contents are well structured with videos from qualified instructors, guided with transcript, quiz, discussion forums, interactive sections to enable students students to learn better. This system is user friendly and flexible. However, as for quiz, it is good to have Quality control check to provide correct answers check for each attempt and to avoid duplication of questions. Overall, this course provides knowledgeable and great learnings especially hot topics like AI and how to maximise its application in the current challenging world.
Anonymous

..The content was well-structured and covered all the essential topics in a clear, concise way. The instructor explained concepts thoroughly, which made even the complex ideas easier to understand. I appreciated the real-life examples and practical applications, which helped me see how I could use these skills in my career. The quizzes and assignments were challenging yet rewarding, reinforcing what I learned in each module. Overall, I highly recommend this course to anyone looking to deepen their understanding of this subject!"
Anonymous

This course is full of useful information that you can actually use in real life. The topics are relevant and easy to understand, making it simple to follow along. The examples help explain things better, showing how you can apply what you learn right away. Whether for work or everyday situations, you’ll find helpful tools and strategies. It’s a great opportunity to gain knowledge that can really make a difference. I highly recommend it!
Anonymous

it is very comprehensive and informative, with practical example on how to create a prompt which is very important for marketing team. they also provided material to create chatgpt account making it more comprehensive for users and sharing real time data of the company those are using ai for marketing. each content is well structured , featuring engaging video content, interactive quizzes, and practical assignment that enhance learnings.
Anonymous

There were some mistakes in the Quiz at the end of the second module.
Specifically the segment questions. Your answers are wrong.

The scripts have a lot of repetition in them, as does the quizzes. This is disappointing,
However, as a basic starting point for continually updating this course, it is a good draft.
I am assuming this course is updated regularly.
Many thanks for your efforts,
Anonymous

This course on AI in Marketing offers a comprehensive look at how artificial intelligence can be leveraged to enhance marketing strategies, customer insights, and operational efficiency. It covers foundational concepts such as machine learning, predictive analytics, and natural language processing, helping students grasp how these technologies shape modern marketing.
Anonymous

I'm so happy that I have taken this course! It was very informative, and I have gained a lot of knowledge learning about AI and how it can help me with my small business and even other AI projects I'm interested in learning about! I plan on continuing my education and learning more about artificial Intelligence.

Thank you!
Cassandra
Anonymous

this course is great, clearly explained. I learned lot of things important for my future career. It is a great opportunity for me to learn this. I now know what should I have to do if I want to integrate AI in my career, I know how important it is. I am excited to learn more about it in the next sessions. Thank you very much.

5 stars
Nasir Rahman

The course is fantastic especially the videos. The course provides a solid foundation in key AI concepts, their applications in digital marketing, and practical examples to illustrate their benefits. The instructors are knowledgeable and engaging, making the complex subject matter accessible to learners of all backgrounds.
Anonymous

"Intro to AI for Digital Marketing by Davidson College on edX is an excellent course that simplifies AI concepts for marketers. It covers practical applications, making complex topics easy to understand and implement. A great resource for anyone looking to integrate AI into their digital marketing strategies."
Anonymous

While online learning is new to me- i believe edX as well as the Verizon Skill Forward program has done a wonderful job with helping folks like myself reap all one can possibly gather from courses like Intro to AI for Digital Marketing; which was very informative and well done by the way. TY.
Anonymous

I am a heavy user and firmly believe in Generative AI as a powerful enhancer of human creativity and a valuable "teammate." This introductory course on AI application in Digital Marketing surpassed my expectations for its direct and practical approach.
Anonymous

I love this class! I am gaining the insight needed to market my business with the help of AI technology. The reason why I gave it four stars is because I would love to have the information handy for the activities that we need to post to the forum.
Anonymous

This course is very informative, and I have learned a lot so far about how AI for digital marketing can work for me! I have an online store and I'm sure this will help me gain new and returning customers!

Thank you for offering this course!
Anonymous

They cover topics in detail and provide useful information. Also you can learn at your own pace,with fits well with busy schedules. Enjoyed the quizzes and discussions which keeps you engaged.you can earn certificates that add value to your resume
Anonymous

Very upgrading system, but the part of past due times very stressful.
it would be more pracitcal if the video would be accompanied by materials in world too, so if you dont have time to see the full video you can read at any time the materials.