AI for Marketing (Live Online)

Section 1: Introduction to AI

• What are AI and Machine Learning?
• History of AI
• Types of AI: Narrow AI vs. General AI
• Basics of Machine Learning and Deep Learning

Section 2: AI in Marketing

• Role of AI in Marketing
• Benefits of Using AI in Marketing
• Key AI Marketing Applications
• Current Trends

Section 3: AI Platforms

• What is an AI Platform?
• Types of AI Platforms
• Popular AI Platforms (ChatGPT, IBM Watson, Salesforce Einstein, Google...)
• Comparison of AI Platforms

Section 4: AI in Content Marketing

• AI Role in Content Creation
• AI Role in Content Optimization
• Sentiment Analysis and Content Optimization
• AI-Driven Content Recommendations

Section 5: Chatbots and Virtual Assistants

• Building AI-Powered Chatbots
• Use Cases for Chatbots in Customer Service Marketing/Sales
• Popular Tools for Chatbot Development (Dialogflow, Microsoft Bot Framework)

Section 6: AI in Advertising

• Basics of Programmatic Advertising
• AI's Role in Real-Time Bidding
• Platforms for Programmatic Advertising
• AI for Personalized Ad Targeting
• What is Dynamic Creative Optimization?
• Top Dynamic Creative Optimization Tools

Section 7: AI in Social Media Marketing

• AI Tools for Social Media Monitoring
• Sentiment Analysis and Trend Prediction
• Automation in Social Media
• Using AI for Social Media Ad Targeting
• Case Studies and Best Practices

Section 8: AI in Email Marketing

• AI for Email Content Personalization
• Predictive Analytics for Email Marketing
• Tools for AI-Driven Email Marketing
• Automating Email Workflows
• A/B Testing and Optimization Using AI
• Case Students and Best Practices

Section 9: AI in SEO

• Benefits of Using AI in SEO
• Keyword Analysis
• On-Page SEO
• Content Recommendations & Creation
• Content Optimization
• Technical SEO
• User Experience (UX) and Engagement
• Link Building and Analysis
• Local SEO
• AI SEO Tools

Section 10: AI in SEM

• Role of AI in SEM
• Keyword Research and Optimization
• Ad Creation and Optimization
• Bid Management
• Audience Targeting
• Performance Analysis and Reporting
• AI SEM Tools

Section 11: Measuring and Evaluating AI Impact

• Key Performance Indicators for AI in Marketing
• Measuring ROI of AI Initiatives
• Using AI with Campaign Analytical Tools and Dashboards

Section 12: Case Studies and Real-World Applications

• AI Marketing Success Stories
• Lessons Learned
• Future Trends and Innovations

Section 13: Capstone Project

• Project: Developing an AI-Driven Marketing Strategy
• Define Objectives and Goals
• Collect and Preprocess Data
• Apply AI Techniques to Solve Marketing Problems
• Present Findings and Strategic Recommendations