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Trailhead

Plan Marketing Content and Strategy with Marketing Cloud Account Engagement

Salesforce via Trailhead

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Overview

Combine lead generation and lead nurturing to create a total marketing strategy.
  • Create a marketing strategy for your company with the help of Account Engagement.
  • Discover best practices for combining lead generation and lead nurturing.
  • Learn to generate leads and nurture those leads until they are sales ready.
  • Supercharge your account-based marketing with artificial intelligence.

Syllabus

  • Marketing Strategy with Account Engagement: Quick Look
    • Create and Implement a Marketing Strategy
  • Explore Marketing Strategies That Engage Customers
    • Understand Marketing Automation
    • Use Account Engagement to Support Your Marketing Strategy
    • Integrate Lead Generation Into Your Marketing Strategy
    • Integrate Lead Nurturing Into Your Marketing Strategy
  • Account Engagement for Targeted Audiences
    • Build Your Audience
    • Get Started with Automation Tools
    • Determine the Right Automation Tool
    • Explore Einstein Features for Account Engagement
  • Personalization in Account-Based Marketing
    • Get Started with Account-Based Marketing
    • Learn the Tools for Account-Based Marketing
    • Build Your Account-Based Marketing Strategy

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