Web Analytics Courses and Certifications

Mastering Google Analytics

Learn to leverage Google Analytics for data-driven insights, covering audience behavior, conversions, and mobile app performance. Prepare for certification.

• Edureka
• On-Demand
• Paid Course

Product Analytics Essentials: 3 Reports to Drive Impact | Learn with Mixpanel

Unlock strategic product insights with 3 key reports: segmentation, retention, and funnels. Learn to analyze user behavior, improve retention, and optimize conversion rates.

• Skillshare
• 38 minutes
• On-Demand
• Free Trial Available

Marketing Foundations: Analytics

178 ratings at LinkedIn Learning

Learn how web analytics can improve your marketing game.

• LinkedIn Learning
• 1-2 hours
• On-Demand
• Free Trial Available

The Data Science of Nonprofit Service Organizations, with Barton Poulson

111 ratings at LinkedIn Learning

Use data science to make a difference. Learn how data science can help nonprofits understand the communities they serve, fulfill their mission, and assess their impact.

• LinkedIn Learning
• 1 hour 8 minutes
• On-Demand
• Free Trial Available

Search Engine Optimization

Comprehensive guide to SEO fundamentals, strategies, and best practices. Learn keyword research, on-page optimization, technical SEO, and analytics to improve website ranking and traffic.

• Swayam
• 6 weeks
• On-Demand
• Free Online Course

Elevate Your Adobe Analytics Skills for Better Decision-Making

62 ratings at LinkedIn Learning

Go beyond the basics of Adobe Analytics and learn how to grow your skills in this analytics software.

• LinkedIn Learning
• 2 hours 34 minutes
• On-Demand
• Free Trial Available

Google Analytics: Spam Proofing

32 ratings at LinkedIn Learning

Discover how to identify and remove spam from Google Analytics. Learn how to write filters to eliminate spam and how to use segments to view your historical data without any spam.

• LinkedIn Learning
• 29 minutes
• On-Demand
• Free Trial Available

Guided Project: Secure Analysis of a Credit Card Dataset

In this one-hour of hands-on guided project, you can easily learn how to analyze data using pandas, a popular Python library used for data analysis. This project will teach you how to analyze credit risk on a client dataset using the pandas library.

• edX
• 1 week
• On-Demand
• Free Online Course (Audit)

Learning Google Tag Manager

28 ratings at LinkedIn Learning

Learn how to effectively leverage Google Tag Manager. Discover how to work with accounts, use the Google Analytics built-in tags, fire events using triggers, and more.

• LinkedIn Learning
• 1 hour 35 minutes
• On-Demand
• Free Trial Available

Google Analytics 4 Fundamentals

25 ratings at Pluralsight

This course will teach you the fundamentals of Google Analytics 4 - the latest version of their famous analytics suite - and how to use its new features and power to take your site (or app) to the next level.

• Pluralsight
• 2 hours 17 minutes
• On-Demand
• Free Trial Available

The Open University;  Target Internet Microcredential

Digital Marketing Analytics and Measurement

Measure and analyze web analytics to optimize digital marketing campaigns. Learn practical tips, advanced features, and reporting techniques to gain valuable insights and improve marketing effectiveness.

• FutureLearn
• 10 weeks
• On-Demand
• Paid Course

The Complete Conversion Optimization course

Comprehensive guide to mastering Conversion Rate Optimization techniques, from research and A/B testing to analysis and continuous improvement, suitable for marketers and entrepreneurs.

• Skillshare
• 4-5 hours
• On-Demand
• Free Trial Available

Using Google Analytics 4

10 ratings at Pluralsight

This course will teach you how to add Google Analytics 4 to your website, read reports, create custom events and conversions, integrate GA4 with other Google services and understand how to use the data to make better decisions.

• Pluralsight
• 2 hours 40 minutes
• On-Demand
• Free Trial Available

The Open University;  Target Internet

Email Marketing eCRM: Measurement and Iteration

Discover how to use email service providers and web analytics to improve your email marketing and drive your business objectives.

• FutureLearn
• 2 weeks, 3 hours a week
• On-Demand
• Paid Course

The Open University;  Target Internet

Digital Marketing Analytics and Measurement: Goals and Attribution Modelling

Understand how to evaluate the true value of your digital marketing activity using web analytics goals and attribution modelling.

• FutureLearn
• 2 weeks, 3 hours a week
• On-Demand
• Paid Course