Target Internet Courses

Digital Marketing Content Creation: Marketing Channels and Content Mix

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Learn how to plan, create, distribute, and optimise your marketing content using the right marketing channels and content mix.

• FutureLearn
• 2 weeks, 4 hours a week
• On-Demand
• Paid Course

Microcredential

Digital Marketing Content Creation

Develop practical skills to create engaging online content across various digital channels, including writing, podcasts, and videos, to achieve marketing objectives and maximize audience reach.

• FutureLearn
• 10 weeks
• On-Demand
• Paid Course

Microcredential

Social Media Marketing

Develop effective social media campaigns across channels, optimize strategies, and measure success to drive engagement and achieve business goals.

• FutureLearn
• 8 weeks, 4 hours a week
• On-Demand
• Paid Course

Social Media Marketing: Managing Social Media

Learn tools, techniques, and processes to effectively plan and manage your social media accounts.

• FutureLearn
• 2 weeks, 4 hours a week
• On-Demand
• Paid Course

Microcredential

Digital Marketing Analytics and Measurement

Measure and analyze web analytics to optimize digital marketing campaigns. Learn practical tips, advanced features, and reporting techniques to gain valuable insights and improve marketing effectiveness.

• FutureLearn
• 10 weeks
• On-Demand
• Paid Course

Microcredential

Email Marketing eCRM

Develop effective email marketing skills: plan campaigns, target audiences, use CRM and automation tools, analyze metrics, and optimize strategies for engagement and business growth.

• FutureLearn
• 8 weeks, 3 hours a week
• On-Demand
• Paid Course

Microcredential

Digital Marketing Strategy

Learn to develop and implement an effective digital marketing strategy using PR Smith's SOSTAC® framework, covering analysis, objectives, strategy, tactics, action, and control.

• FutureLearn
• 8 weeks
• On-Demand
• Paid Course

Email Marketing eCRM: CRM and Marketing Automation

Learn how to use advanced email marketing tools such as CRM and marketing automation for effective digital marketing.

• FutureLearn
• 2 weeks, 3 hours a week
• On-Demand
• Paid Course

Introduction to Digital Transformation: Digital Transformation in Perspective

Find out what digital transformation is, what makes it successful, and why it’s essential for every organisation to succeed.

• FutureLearn
• 2 weeks, 4 hours a week
• On-Demand
• Paid Course

Digital Marketing Strategy: Creating Objectives and Using Measurement Frameworks

Learn how to monitor the success of your digital marketing strategy with objective setting and measurement frameworks.

• FutureLearn
• 2 weeks, 4 hours a week
• On-Demand
• Paid Course

Digital Marketing Strategy: Developing Strategy and Strategic Positioning

Create an overarching strategy and define strategic positioning using PR Smith’s SOSTAC® framework.

• FutureLearn
• 2 weeks, 4 hours a week
• On-Demand
• Paid Course

Email Marketing eCRM: Measurement and Iteration

Discover how to use email service providers and web analytics to improve your email marketing and drive your business objectives.

• FutureLearn
• 2 weeks, 3 hours a week
• On-Demand
• Paid Course

Introduction to Digital Transformation: Transformation Insights and Case Studies

Gain insights from organisations that have succeeded or failed in digital transformation.

• FutureLearn
• 2 weeks, 5 hours a week
• On-Demand
• Paid Course

Introduction to Digital Transformation: The Digital Capability Benchmark

Discover how to benchmark an organisation against the top ten capability factors and drive your digital transformation forward.

• FutureLearn
• 2 weeks, 5 hours a week
• On-Demand
• Paid Course

Digital Marketing Analytics and Measurement: Goals and Attribution Modelling

Understand how to evaluate the true value of your digital marketing activity using web analytics goals and attribution modelling.

• FutureLearn
• 2 weeks, 3 hours a week
• On-Demand
• Paid Course