Social Media Marketing

Overview

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Build effective social media campaigns to drive engagement and business outcomes

Accelerate your social media marketing skills across a range of channels, measure your success, and optimise your approach

Syllabus

Courses under this program:
Course 1: Social Media Marketing: The User Journey
-Learn how to use social media effectively throughout the user journey to reach your audience and drive engagement and objectives.

Course 2: Social Media Marketing: Social Media Channels
-Choose the right social media channels and learn how to plan and implement them effectively with this practical course.

Course 3: Social Media Marketing: Organic and Paid Social Media
-Learn the best practices for using both organic and paid social media to help drive engagement and meet your objectives.

Course 4: Social Media Marketing: Managing Social Media
-Learn tools, techniques, and processes to effectively plan and manage your social media accounts.