Class Central Tips
This two-module Social Media Marketing program prepares you for entry-level digital marketing and e-commerce roles. You'll learn to attract and engage customers through various social channels and drive transactions.
By the end of this course, you will be able to:
- Understand Social Media Trends: Gain insights into current trends and their impact on brand management and customer engagement.
- Create and Optimize Facebook and Instagram Pages: Develop and optimize business pages and posts for effective digital marketing.
- Develop Social Media Ad Campaigns: Implement social media ad campaigns that drive engagement and conversions.
- Leverage YouTube and LinkedIn: Use YouTube and LinkedIn to build and enhance your brand presence.
- Utilize Twitter and Pinterest: Enhance brand engagement and reach new audiences through Twitter and Pinterest.
- Plan and Execute Social Media Strategies: Tailor social media strategies for start-ups, B2B, B2C, and D2C segments.
- Examine Social Media Platforms: Customize marketing approaches based on platform suitability to effectively connect with your audience.
- Utilize Social Listening Tools: Monitor and enhance customer engagement using social listening tools.
- Analyze Social Media Metrics: Optimize campaign performance by analyzing key social media metrics.
Guided by industry experts, you'll engage in hands-on activities and real-world examples that simulate common digital marketing tasks, building practical skills.
