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Coursera

Digital Marketing Landscape

via Coursera

Overview

This comprehensive Digital Marketing course will equip you with the skills needed to excel in entry-level roles in digital marketing and e-commerce. You'll learn to attract and engage customers through various digital channels and drive transactions. By the end of this course, you will be able to: - Understand Digital Marketing Fundamentals: Learn the history and key channels of digital marketing. - Differentiate Between Digital and Traditional Marketing: Evaluate their advantages, disadvantages, and ROI strategies. - Implement the 4Ps and SAVE Framework: Develop successful marketing plans with these essential strategies. - Utilize Mintzberg's 5Ps of Strategy: Apply tools like PESTLE, SWOT, and Bowman's Strategy Clock. - Analyze Influencer Marketing: Understand its impact and strategies for leveraging influencers. - Harness Video Marketing: Explore the future of video advertising and its role in digital marketing. - Optimize for Voice Search: Improve content visibility through voice search optimization. - Utilize Visual Content: Boost brand awareness, website traffic, and conversions with compelling visuals. - Master UI and UX Design: Understand the differences, roles, and collaboration between UI and UX design. Guided by industry experts, you'll engage in hands-on activities and real-world examples that simulate common digital marketing tasks, building practical skills to prepare you for the job market.

Syllabus

  • Digital Marketing Landscape
    • This comprehensive Digital Marketing course will equip you with the skills needed to excel in entry-level roles in digital marketing and e-commerce. You'll learn to attract and engage customers through various digital channels and drive transactions. Guided by industry experts, you'll engage in hands-on activities and real-world examples that simulate common digital marketing tasks, building practical skills to prepare you for the job market.
  • Assessment for Digital Marketing Landscape
    • This course offers a strong grasp of the basics of digital marketing, designed to equip you with the skills in digital marketing. Learn to differentiate between digital and traditional marketing, and dive into essential concepts such as the 4Ps of digital marketing, influencer marketing, voice search, and more. Understand how digital marketers attract new customers, engage them through various channels, and drive transactions. Industry experts will guide you with hands-on activities and examples that simulate common digital marketing tasks, helping you build your skills and prepare for the job market.

Taught by

Simplilearn Instructor

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