Class Central Tips
This two-module Social Media Marketing course prepares you for entry-level digital marketing and e-commerce roles. You'll learn to attract and engage customers through various digital channels and drive transactions.
By the end of this course, you will be able to:
- Understand Behavioral Marketing: Learn about different types, personalization techniques, and their significance in digital strategies. Understand behavioral analytics, customer lifecycle, buying stages, and the marketing funnel.
- Develop Digital Marketing Strategies: Build comprehensive strategies for growth, including creating buyer personas, setting goals, and evaluating digital channels and assets.
- Apply the RACE Framework: Use this framework to enhance customer engagement, drive conversions, and boost ROI.
- Master Customer Lifecycle Management (CLM): Improve customer retention and maximize lifetime value through effective lifecycle management.
- Adapt Post-Pandemic Strategies: Understand and implement marketing strategies that address the unique challenges and opportunities of the post-pandemic era.
- Integrate Digital Marketing Elements: Combine various marketing components into a cohesive and effective digital marketing strategy.
Guided by industry experts, you'll engage in hands-on activities and real-world examples that simulate common digital marketing tasks, building practical skills. Completing these modules equips you to apply for entry-level jobs in digital marketing and e-commerce.
