Learn how web analytics can improve your marketing game.
Overview
Syllabus
Introduction
- Improve your marketing analytics acumen
- Obstacles to effective marketing analytics
- Identify your business objectives for marketing analytics
- Define objectives, goals, metrics, and KPIs
- Implement business objectives for strategy
- Create measurements that connect to objectives
- Focus on marketing tactics, not channels
- Establish target outcomes and value for your analytics
- Establish comparison and benchmark data
- Leverage the best analytics skill: Asking questions
- Apply question-asking frameworks
- Connect measurement factors in marketing campaigns
- Apply KPIs to connect data to action
- Improve the user experience using marketing analytics
- Establish a reporting framework for your analytics data
- Implementing your marketing analytics strategy
Taught by
Matt Bailey