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LinkedIn Learning

Marketing Foundations: Analytics

via LinkedIn Learning

Overview

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Learn how web analytics can improve your marketing game.

Syllabus

Introduction
  • Improve your marketing analytics acumen
1. The Objective of Marketing Analytics
  • Obstacles to effective marketing analytics
  • Identify your business objectives for marketing analytics
  • Define objectives, goals, metrics, and KPIs
  • Implement business objectives for strategy
2. A Clear Analytics Strategy Creates Clear Measurement
  • Create measurements that connect to objectives
  • Focus on marketing tactics, not channels
  • Establish target outcomes and value for your analytics
  • Establish comparison and benchmark data
3. Implement Analysis Methods
  • Leverage the best analytics skill: Asking questions
  • Apply question-asking frameworks
  • Connect measurement factors in marketing campaigns
4. Turn Data into Insight, Insight into Action
  • Apply KPIs to connect data to action
  • Improve the user experience using marketing analytics
  • Establish a reporting framework for your analytics data
Conclusion
  • Implementing your marketing analytics strategy

Taught by

Matt Bailey

Reviews

4.8 rating at LinkedIn Learning based on 178 ratings

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