Elevate Your Adobe Analytics Skills for Better Decision-Making

Introduction

• Advancing your analyses in Adobe Analytics
• What you should already know about Adobe Analytics
• Accessing your Adobe Analytics demo data

1. Adobe Analytics: Metrics that Matter

• Exploring core traffic metrics
• Defining Occurrences and Instances
• Bounces, single-page visits, and single access
• Navigating the standard commerce metrics
• Finding and understanding the time spent metrics
• Considering the value of time spent and their formats
• Identifying custom metrics that are unique to your company

2. Adobe Analytics: Finding and Applying Dimensions

• Utilizing core traffic dimensions
• Applying marketing channel dimensions
• Assessing how marketing channel data is captured
• Focusing on visitor retention
• Assess visitors better based on geography and technology
• Using the automatically captured activity map data
• Using custom dimensions at your company
• Grasping None and Unspecified and using it to your advantage

3. Adobe Analytics Segmentation: Advancing Your Skills

• Building quick segments
• Building segments from scratch
• Adding additional containers to a segment
• Applying segment container options
• Excluding and sequencing segment containers

4. Creating Complex Calculated Metrics in Adobe Analytics

• Building calculated metrics from scratch
• Adding segments and containers to a calculated metric
• Advancing your calculated metrics with key functions

5. Adobe Analytics Visualizations: Leveling Up

• Using the table builder for faster, more complex tables
• Distributing your data with histograms
• Summarizing with combos and key metric summaries charts
• Overlapping segments in a Venn diagram

Conclusion

• Further hone your skills with Adobe Analytics