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Skillshare

Google Analytics for Business Marketing: Demystifying Your Website’s Traffic

via Skillshare

Overview

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Learn how to measure and improve your website's performance with Google Analytics! 

Join Josh, an award-winning Digital Marketing agency owner, as he demystifies the most popular Web Analytics tool in the world, installed on at least 10 million websites!

In the class, you’ll learn:

  • How to prevent inflating your traffic data
  • How to find out how much traffic your website gets
  • How to find out what country your traffic is coming from
  • How to find out what pages are the most popular on your website
  • Who your visitors are using demographic reports
  • How to find out what sources & channels send you the highest quality traffic
  • How to keep people on your site longer through behavior reports 
  • How to measure marketing performances live using real time reports 
  • How to segment your data to discover unique insights
  • 3 features that will take your data analysis to the next level

Google Analytics is used by:

  • 64% of the Top 500 US retailers
  • 45% of Fortune 500 companies
  • 55.9% of the top 1 million domains

If you're serious about any form of Digital Marketing then Google Analytics should be your best friend.

Syllabus

  • Introduction - Class Overview
  • What We're Going To Cover In This Section
  • How to Prevent Inflating Your Traffic Data
  • How To Find Out How Much Traffic Your Website Gets
  • How To Find Out What Country Your Traffic Is Coming From
  • How To Find Out What Pages Are The Most Popular On Your Website
  • Learn Who Your Visitors Are - Demographic Reports
  • How To Find Out What Sources & Channels Send You The Highest Quality Traffic
  • Behavior Reports - Learn How To Keep People on Your Site Longer
  • Real Time Reports - How To Measure Marketing Performances Live
  • How to Segment Your Data To Discover Unique Insights
  • 3 Features That Will Take Your Data Analysis To The Next Level
  • Conclusion + What next?

Taught by

Joshua George

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