Digital Marketing Courses and Certifications

Facebook Marketing Bootcamp

Master Facebook marketing essentials, from creating business pages to running targeted ad campaigns. Gain hands-on experience with Meta Business Manager, audience targeting, content strategy, Shopify integration, and performance analytics.

• Noble Desktop
• On-Demand
• Paid Course

Google Analytics Bootcamp

Master Google Analytics fundamentals and advanced features to track website data, create measurement plans, set up conversion tracking, analyze reports, and implement effective marketing campaign tracking strategies.

• Noble Desktop
• On-Demand
• Paid Course

Content Marketing Bootcamp

Master essential content marketing strategies, from creation and promotion to measurement, while learning to build effective calendars, map content to buying stages, and maximize ROI through data-driven decisions.

• Noble Desktop
• On-Demand
• Paid Course

Microcredential

Social Media Analytics

Master advanced social media analytics skills, from machine learning to network analysis. Gain practical insights to influence consumer behavior and enhance digital marketing strategies.

• Coursera
• On-Demand
• Paid Course
• 4 courses

The Business of Social

5 reviews

Transform social marketing into a measurable, integral part of your business strategy. Learn legal considerations, performance metrics, and management tactics for successful social initiatives.

• Coursera
• 6 hours 1 minute
• On-Demand
• Free Online Course (Audit)

Microcredential

Introduction to Business

Develop essential business skills in management, leadership, finance, and digital marketing to prepare for operating or participating in business operations.

• Coursera
• 13 weeks, 2 hours a week
• On-Demand
• Paid Course
• 3 courses

Strategies for Converting and Retaining Customers Online

107 ratings at Coursera

Learn effective strategies for online customer conversion and retention, including search engine marketing, PPC campaigns, landing page optimization, and customer journey analysis.

• Coursera
• 10 hours 45 minutes
• On-Demand
• Free Online Course (Audit)

Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

5 reviews

Aprenda a planejar e executar estratégias eficazes de comunicação de marketing integrado, combinando publicidade, relações públicas e marketing digital para criar marcas valiosas e conquistar consumidores.

• Coursera
• 10 hours 53 minutes
• On-Demand
• Free Online Course (Audit)

Leadership Through Marketing

456 ratings at Coursera

Develop strategies to create value for empowered consumers, gain competitive advantage, and enhance leadership skills using data science in the digital age.

• Coursera
• 6 hours 48 minutes
• On-Demand
• Free Online Course (Audit)

Social Media Data Analytics

293 ratings at Coursera

Explore social media data analytics using APIs, process structured and unstructured data, derive insights, and analyze sentiments. Learn to collect, analyze, and visualize data from various platforms.

• Coursera
• 12 hours 40 minutes
• On-Demand
• Free Online Course (Audit)

Google SEO Fundamentals

3570 ratings at Coursera

Aprenda a otimizar sites para mecanismos de busca, incluindo estratégias on-page, off-page e técnicas, além de pesquisa de palavras-chave para melhorar a visibilidade e atrair o público-alvo.

• Coursera
• 1 day 5 hours 37 minutes
• On-Demand
• Free Online Course (Audit)

Microcredential

Search Engine Optimization (SEO)

2 reviews

Master Google SEO strategies, from fundamentals to advanced tactics. Learn website optimization, content marketing, and social media integration. Develop practical skills for digital marketing careers through hands-on projects.

• Coursera
• 22 weeks, 6 hours a week
• On-Demand
• Paid Course
• 5 courses

Engagement & Nurture Marketing Strategies

1178 ratings at Coursera

Learn effective social engagement and nurture marketing strategies, including real-world examples, metrics, infographics, landing pages, and creating a multimedia blog for real-time marketing results.

• Coursera
• 8 hours 47 minutes
• On-Demand
• Free Online Course (Audit)

Google SEO Capstone Project

456 ratings at Coursera

Develop a comprehensive SEO strategy for a chosen website, from initial research to final presentation, applying key optimization techniques and best practices.

• Coursera
• 1 day 23 hours
• On-Demand
• Free Online Course (Audit)

Optimizing a Website for Google Search

1622 ratings at Coursera

Aprenda a otimizar sites para o Google, desde auditorias iniciais até recomendações finais. Inclui seleção de palavras-chave, estratégias de conteúdo, SEO local e comunicação de melhorias.

• Coursera
• 13 hours 31 minutes
• On-Demand
• Free Online Course (Audit)