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University of California, Irvine

Introduction to Business

University of California, Irvine via Coursera Specialization

Overview

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This specialization is intended for novice business professionals seeking to develop management, leadership, finance, and digital marketing skills with the ultimate goal of preparing learners to operate or participate in the operation of a business. Throughout the three courses, learners will cover people management, the key features of leadership, strategic planning, search engine strategies, reputation management, content creation, common financial statements, cash flow, and expense management.

Syllabus

Course 1: Essentials of Management and Strategic Planning
- Offered by University of California, Irvine. Essentials of Management and Strategic Planning introduces learners to the basics of running a ... Enroll for free.

Course 2: Fundamentals of Finance
- Offered by University of California, Irvine. Welcome to Fundamentals of Finance. This 4 module course will help you understand and affect ... Enroll for free.

Course 3: Introduction to Digital Marketing
- Offered by University of California, Irvine. Although traditional marketing strategies are still used, companies continue to shift their ... Enroll for free.

Courses

Taught by

Marla Noel and Steve Fritzenkotter

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