Facebook Marketing Bootcamp

Section 1

Introduction to Facebook

• Introduction to Facebook
• History of Facebook
• Understanding the Facebook algorithm
• Creating a Business Page

Facebook Business Page

• Facebook Business features overview and settings
• Business page management and admin access
• Establishing a visual voice
• Leveraging your About description for your business

Section 2

Introduction to Meta Business Manager

• Setting up and accessing the Meta Business Manager
• Overview of the Meta Business Manager and its capabilities
• Navigating the Meta Business Manager interface
• Tools and features overview

Leveraging Meta Business for Engagement

• Utilizing the Meta Business Manager's targeting options to reach the right audience
• Analyzing performance data and tracking metrics
• Using benchmarking to research your competition
• Scheduling your content and leveraging important dates

Section 3

Content and Interactions

• Finding and targeting the right audience for your business
• Creating and joining groups related to your business niche
• Optimizing your business page for search and discoverability
• Posting updates and engaging content
• Interacting with your audience through comments and messaging

Using Shopify with Facebook

• Overview of Shopify and Facebook integration
• Setting up a Shopify store and connecting it to a Facebook business page
• Syncing products from Shopify to a Facebook shop
• Utilizing Facebook's targeting options to reach the right audience for your Shopify store

Section 4

Introduction to Meta Ads Manager

• Overview of Ads Manager and its capabilities
• Setting up and accessing Ads Manager
• Navigating the Ads Manager interface
• Creating and managing ad campaigns using Ads Manager

Leveraging Meta Ads Manager for Higher ROI

• Utilizing Ads Manager's targeting options to reach the right audience
• Analyzing performance data and tracking metrics
• Best practices for using Ads Manager
• Optimize advertising content to reach more customers