Paid Advertising Campaigns

How paid advertising fits into your business

• Discover how to think about paid advertising in a “channel-agnostic” way (this will allow you to maximize your overall return on investment)
• How to implement the ClickMinded Paid Advertising Framework to ANY paid platform (Google Ads, Facebook, LinkedIn, Twitter, Quora, etc) so you can launch high-performing campaigns regardless of the tool you decide to use

How to launch profitable campaigns in ANY ad platform

• The simple 3-step process to launch campaigns in any platform: objective, targeting, and creative
• How to find your best customers within audiences of thousands or millions
• 4 simple tactics to easily create high-converting ads in just a few minutes
• The one metric you should care the most about in any ad platform

How to boost your sales funnel with paid search

• Why paid search is more relevant today than ever (hint: you are not at the top of the search results even if you are #1 in Google’s organic search results)
• Discover the reasons why it’s not rare to find paid search campaigns with 200-600% ROI
• Learn why different keywords represent different levels of “intent” and how each of them plays a unique role in a stage of your sales funnel

Cracking how Google Ads’ keyword auction works

• Understand the simple equation that determines how high your ads will rank on search results (and you can beat even large companies with massive budgets)
• Learn how to calculate what CPC (cost-per-click) you can actually afford BEFORE you even start spending your advertising budget (and how to influence that number to your benefit)
• Why it makes sense to bid on keywords containing your brand name (even if you’re already ranking organically for those terms)
• A step-by-step walkthrough on how to find EXACTLY what your potential users are searching for (plus, the one simple step to get competitive intelligence that most dvertisers forget)
• Understanding Google’s match types and how they can prevent you from wasting your budget on irrelevant searches

Setting up your Google Ads campaign like a pro

• How to properly organize your campaigns inside Google Ads (doing this right the first time will save you A LOT of time down the line when it comes to analyzing and optimizing your campaigns)
• A step-by-step walkthrough on how to correctly set up a Google Ads campaign from scratch for a REAL brand in just a few minutes (we’ll literally show you where to click and which boxes to check or uncheck)
• Setting up and organizing your keywords using Ad Groups (plus, the fourth keyword match type that Google won’t tell you about and how to use it)
• Writing compelling text ads for search (and how to squeeze the most value out of each element of the ad)

Optimizing your ads for website conversions

• How to set up Google Ads conversion tracking (again, we’ll literally show you where to click and which boxes to check or uncheck)
• A 5-point framework to audit any Google Ads campaign performance (and figure out what you need to optimize)
• The FIVE most important key performance indicators you need to monitor, what they mean, and how each of them will impact your account
• The report that will give you massive insights on how to expand your campaigns and optimize your spend
• Leveraging advanced features to get your ads to stand out—the same features used by the top 1% of advertisers in any industry

[Walkthrough] Create an ROI-positive Google Ads campaign from scratch

• Setting up your first Google Ads account (and why you should avoid the “guided setup” if you want to take advantage of all the features you’ll need to create your first campaign)
• How to easily add your Google Ads Global Site Tag and Conversion Tracking to your website without hiring a developer or touching a single line of code (you will learn how to use one of the most essential tools for a digital marketer: Google Tag Manager)
• Performing keyword research for non-branded terms and how to use a simple equation to determine the right budget for your campaign
• Building an entire campaign using all the inputs you’ve collected (plus, the exact template you can use to plan and organize all of your ad copy and assets)

How to boost your sales funnel with Facebook ads

• How Facebook plays a role in each stage of the sales funnel: from acquiring traffic to building brand loyalty
• Why audience targeting is both a massive benefit of Facebook ads and a critical factor to your success or failure using the platform (hint: people don’t go on Facebook to look at your ads)
• Tapping into Facebook’s massive data set to segment audiences based on their interests, demographics, connections, and more
• Segmenting audiences based on the behavior of your website visitors or your existing email list
• Leveraging the most powerful segmentation tool in the world to find thousands of new prospects that are highly likely to convert (this is every advertiser’s dream come true)

The Facebook Pixel

• Learn everything you can do by adding this simple, yet powerful piece of code to your website: from remarketing to conversion tracking

Dissecting a successful Facebook ad

• Analyzing all the elements that compose an ad and interesting ways how some huge advertisers are experimenting with them to increase conversions
• Understanding all the different ad formats and placements (and the things that will prevent your ad from being approved by Facebook)
• A proven strategy to architect your campaigns (success with Facebook ads is about more than just segmentation and ads—your campaigns NEED to be structured in the right way)
• The THREE factors that determine how much you’ll pay for your ads (and the different bidding strategies you can use depending on your objective)

[Walkthrough] Create an ROI-positive Facebook campaign from scratch

• Setting up a Facebook Ads account for the first time, using the Facebook Business Manager (and an overview of everything you’ll see when you first log in)
• Installing the Facebook Pixel on your site and setting up event and conversion tracking (without touching a line of code or hiring developers)
• Gathering, designing, and organizing the assets you’ll need to run all of your ad campaigns (and exactly how many variations you should create per campaign)
• A step-by-step demo of how to build a brand awareness campaign for a REAL company: from organizing your campaign, ad sets, and ads, to copywriting and launching your ad.
• How to evaluate the success or failure of your campaigns (and how to focus on the metrics that truly matter among the dozens of available metrics)
• Setting up effective experiments to optimize the performance of your ads
• Using UTM parameters to track your Facebook campaigns on Google Analytics