How to Make a Cohesive Brand Using Photoshop and Illustrator - Brand Design Tutorial

Overview

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Dive into a comprehensive brand design tutorial with Kenzi Green on Adobe Live, learning how to create a cohesive and bold mock brand using Illustrator and Photoshop. Explore the process of setting up brand guidelines, creating moodboards, sketching initial ideas, and digitizing designs. Master techniques such as using the shape builder tool, applying clipping masks, and utilizing texturizers. Gain valuable insights on client communication, the importance of mockups, and balancing corporate and personal branding. Discover tips for staying motivated, preventing burnout, and managing multiple projects. Follow along as Kenzi designs labels, mocks up Instagram feeds, and demonstrates the final steps of saving and exporting designs. Perfect for aspiring brand designers and those looking to enhance their skills in Adobe Creative Suite.

Syllabus

Start
Intro of Kenzi
REcap of Day 1 and project overview
Designing a label to fit a bottle mockup
Using the shape builder tool
Using clipping masks
Where does Kenzi find mockups
Using the Texturizer
The value of using mockups
Advice for client communication
Mocking up an instagram feed
Corporate VS Personal branding
Explaining to potential clients the value of a branding package
How does Kenzi stay motivated
Tips for preventing burnout
How long do Kenzi’s branding identity projects usually take to complete
How many projects does Kenzi take on at one time
Artist Spotlight: Jennifer Carfora
Product placement
Saving/exporting the final designs
Project recap