Dive into a comprehensive Adobe Live session with brand and web designer Kenzi Green as she demonstrates the process of creating a vibrant and bold syrup brand using Illustrator and Photoshop. Learn how to establish brand guidelines, craft a moodboard, and develop initial sketches. Explore techniques for digitizing sketches, designing logos, defining color palettes, and creating mockups. Gain insights on visual communication with clients, mastering the pen tool, creating custom letters, and utilizing object path offset. Discover Kenzi's journey in the industry, her approach to logo variations, color selection, and managing client relationships. Uncover valuable tips on creating secondary logos, brand patterns, and effective project management. Benefit from Kenzi's experiences in balancing various aspects of her design career and leveraging social media platforms like TikTok for professional growth.
Designing a Brand with Adobe Illustrator and Photoshop - Part 1
Overview
Syllabus
Start
Intro of Kenzi
Project overview
Reviewing product competition
Visual communication with clients
transforming Kenzi’s traditional sketches to digital pieces
using the pen tool
Pro tips for creating custom letters
Helping your client understand their brand
Object path offset
How did Kenzi get her start in the industry?
Expanding strokes
Where does Kenzi find fonts?
How many logo variations does Kenzi create?
Narrowing down to one final logo design
Advice for choosing project colors
Difficult clients, communication and project changes
What is the value of a secondary logo
What inspired Kenzi to start using TikTok for her work
Great lessons Kenzi has learned
Setting boundaries with clients
Creating the secondary logo
Creating a brand pattern
Project management software
pattern alignment
0 Presenting concepts for clients
How does Kenzi balance the different aspects of her job?
Taught by
Adobe Creative Cloud
