Logotype Design for Brand Identity

Learn how to create a timeless logotype for a brand or product by exploring typography and logo design

• Introduction
• Preparation and Tips to Know before You Start Designing
• The Process of Executing a Custom Logotype
• Presenting Your Logotype to a Client
• Final project

A brand’s visual identity begins with its logo, and it’s usually the first impression a potential customer has with a brand. Graphic designer Steve Wolf is dedicated to creating meaningful logotypes for brands and businesses that communicate with their audience.

In this course, explore the creative process behind creating successful logos. Get a walkthrough of the principles of typography, the digital tools needed to make a visually striking logo, and the best ways to reach potential clients.