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Classroom Contents
Designing a Brand with Adobe Illustrator and Photoshop - Part 1
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- 1 Start
- 2 Intro of Kenzi
- 3 Project overview
- 4 Reviewing product competition
- 5 Visual communication with clients
- 6 transforming Kenzi’s traditional sketches to digital pieces
- 7 using the pen tool
- 8 Pro tips for creating custom letters
- 9 Helping your client understand their brand
- 10 Object path offset
- 11 How did Kenzi get her start in the industry?
- 12 Expanding strokes
- 13 Where does Kenzi find fonts?
- 14 How many logo variations does Kenzi create?
- 15 Narrowing down to one final logo design
- 16 Advice for choosing project colors
- 17 Difficult clients, communication and project changes
- 18 What is the value of a secondary logo
- 19 What inspired Kenzi to start using TikTok for her work
- 20 Great lessons Kenzi has learned
- 21 Setting boundaries with clients
- 22 Creating the secondary logo
- 23 Creating a brand pattern
- 24 Project management software
- 25 pattern alignment
- 26 0 Presenting concepts for clients
- 27 How does Kenzi balance the different aspects of her job?
