Designing a Brand with Adobe Illustrator and Photoshop - Part 1

Designing a Brand with Adobe Illustrator and Photoshop - Part 1

Adobe Creative Cloud via YouTube Direct link

How does Kenzi balance the different aspects of her job?

27 of 27

27 of 27

How does Kenzi balance the different aspects of her job?

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Designing a Brand with Adobe Illustrator and Photoshop - Part 1

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  1. 1 Start
  2. 2 Intro of Kenzi
  3. 3 Project overview
  4. 4 Reviewing product competition
  5. 5 Visual communication with clients
  6. 6 transforming Kenzi’s traditional sketches to digital pieces
  7. 7 using the pen tool
  8. 8 Pro tips for creating custom letters
  9. 9 Helping your client understand their brand
  10. 10 Object path offset
  11. 11 How did Kenzi get her start in the industry?
  12. 12 Expanding strokes
  13. 13 Where does Kenzi find fonts?
  14. 14 How many logo variations does Kenzi create?
  15. 15 Narrowing down to one final logo design
  16. 16 Advice for choosing project colors
  17. 17 Difficult clients, communication and project changes
  18. 18 What is the value of a secondary logo
  19. 19 What inspired Kenzi to start using TikTok for her work
  20. 20 Great lessons Kenzi has learned
  21. 21 Setting boundaries with clients
  22. 22 Creating the secondary logo
  23. 23 Creating a brand pattern
  24. 24 Project management software
  25. 25 pattern alignment
  26. 26 0 Presenting concepts for clients
  27. 27 How does Kenzi balance the different aspects of her job?

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