Watch brand designer Whitney Kerney refresh the brand identity for Remi + Gold, an Austin-based Floral Studio, in this Adobe Live video. Learn the full branding and identity workflow in Adobe Illustrator, covering color palettes, font selection, and logo design. Gain insights on creating moodboards, staying organized with ADHD, finding branding clients, pricing strategies, work-life balance, and font inspiration. Explore the differences between designing for yourself and clients, discover the Pantone Connect Illustrator plugin, and understand how to handle client revisions and challenging projects. This comprehensive tutorial offers valuable tips for both aspiring and experienced brand designers.
Rebranding for a Floral Studio - Brand Identity Workflow in Adobe Illustrator
Overview
Syllabus
Start
Intro to Whitney’s Work
Discussing Brand Strategy
Creating a Moodboard in Illustrator
Tips for Staying Organized with ADHD
How to Find Your First Branding Clients
Designing for Yourself vs Designing for a Client
Whitney’s Career Background
Pantone Connect Illustrator Plugin
How to Approach Pricing for Clients
Finding Work / Life Balance
Discussing Font Inspiration
Discussing Brand Fonts
How Many Revisions Allowed for a Client
Working on Projects that Don’t Interest You
Stream Recap
Taught by
Adobe Creative Cloud
