Brand Identity and Vector Graphics

Overview

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This course develops graphic designs skills using Adobe IIllustrator and design sensibilities through effective feedback integration and iterative design processes. Learn to leverage constructive criticism to refine your work, experiment with diverse approaches, and ultimately achieve design excellence. By the end of this course, you'll be able to: • Develop skills in creating visually appealing compositions using Adobe Illustrator. • Create logos and corporate symbols that effectively represent a brand. • Design brand identity materials, ensuring consistency across all design elements. • Complete a final project that demonstrates the ability to create cohesive visual design and branding materials for a video game using Adobe Illustrator. This is an introduction course, intended for aspiring graphic designers who want to gain essential skills in Adobe Illustrator and learn how to create professional-quality logos and branding materials, graphic designers seeking to specialize in branding, and anyone wanting to learn how to visually represent brands effectively and create consistent brand messaging across various platforms. To succeed in this course, you should have basic literacy, familiarity with basic design principles, and access to Adobe Illustrator.

Syllabus

Illustrator fundamentals: Building blocks for graphic design

This module lays the foundation for your graphic design skills, starting with the basics of Illustrator's interface and the power of vector shapes. Create and manipulate shapes, mastering essential tools like the Pen Tool and Pathfinder panel. Discover how to precisely align elements, add visual flair with strokes and fills, and even bring your designs to life with gradients.

Illustrator fundamentals: From shapes to designs

This module provides the essential skills to create and manipulate shapes, text, and other elements in Adobe Illustrator. Learn how to use typography effectively, organize your artwork with layers and groups, apply transformations to create dynamic designs, achieve precise alignment, and add depth with gradients. Gain a solid understanding of various file formats and how to export your artwork for both web and print.

Logo design and brand identity fundamentals

This module teaches the essential principles of logo design and brand identity. Learn about the different types of logos, the psychology of shapes and colors, and the key characteristics of effective logo designs. Explore the concept of brand identity and how to create a cohesive and memorable brand presence through consistent visual communication.

Feedback and iteration on designs

This module focuses on the crucial role of feedback and iteration in the design process. Learn how to effectively incorporate constructive criticism, refine your concepts, and ultimately create more impactful and successful designs. Practice using Illustrator's tools to iterate on your designs and achieve a polished final product that aligns with client expectations.