Creating Brand Identity for a Plant-Based Kitchen - Part 2

Overview

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Watch the second part of a two-hour Adobe Live session where graphic designer Anika Aggarwal continues creating a brand identity for a plant-based kitchen. Learn how to showcase designs by creating brand collateral mockups in Photoshop, explore color palette selection using Adobe Color, work with smart objects, and create unique shapes. Discover tips on using Adobe Capture, the importance of checking mockup licenses, and utilizing free Adobe Stock assets. Follow along as Anika finalizes merchandise designs and recaps the week's work, gaining insights into professional branding techniques and Adobe software usage.

Syllabus

Start
Intro of Anika and a recap of yesterday
Using Adobe Color and choosing color palettes
Choosing between the different branding and color options
How to create a variation of an illustration
Changing colors / Substituting black and white with chosen color palette
What does it mean when colors “vibrate”
Working with Mockups
What is Adobe Capture?
The importance of checking a mockup license
Free Adobe Stock Assets
Working with smart objects in photoshop
Creating unique shapes
Touching up final merch lockups
How to hide and unhide guides
Recap of the weeks work