Packaging Design ProTips - Designing for Welly Gummy Multivitamins - Part 1

Overview

Dive into a comprehensive two-hour video tutorial on packaging design with graphic designer Tanya Kar. Learn how to use Adobe Illustrator and Photoshop to create packaging for a gummy multivitamin brand. Explore brand identity, competitor analysis, color theory, typography, and multiple packaging concepts. Gain insights on topics such as pantone colors, box dielines, mockup resources, standard text sizes for packaging, color psychology, and using the pen tool. Discover Tanya's design process, hardware preferences, and tips for communicating ideas to clients. Follow along as she develops unique elements, experiments with contrasting colors, and recaps the project. Perfect for aspiring packaging designers and those looking to enhance their skills in Adobe Creative Suite.

Syllabus

Start
Introduction of Tanya
Project overview
What is a pantone color?
Work begins
What is a box dieline?
Where does Tanya find mockups
What are the standard text sizes for packaging design?
The psychology of choosing colors
using the pen tool
What hardware does Tanya use to design
what is Tanya’s favorite part of the creative process VS her least favorite
Editing shapes to create unique elements
Experimenting with contrasting colors
How to communicate your ideas to clients
How did Tanya begin in packaging design
The Welly project recap
What will Tanya be working on tomorrow?