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Discover how an indie game studio created a thriving national esports scene without the massive budget of AAA gaming companies in this 26-minute GDC talk from 2019. Explore the strategies and techniques employed by Funktronic Labs' Alan Dang and the team behind Killer Queen as they share their journey of building a competitive gaming community on a shoestring budget. Gain valuable insights into cost-effective methods for developing and promoting an esports title, learn about community engagement tactics, and understand the challenges and opportunities faced by independent developers in the competitive gaming landscape.