How to Budget Your Indie Game's Promotion Campaign

Discover effective strategies for budgeting your indie game's promotional campaign in this 33-minute GDC 2024 conference talk. Learn how to maximize every penny of your limited marketing budget to promote your game wisely. Gain insights into cost-effective promotional techniques tailored for indie developers working with tight financial constraints. Explore practical tips and tactics to create impactful marketing campaigns that can help your indie game stand out in a competitive market without breaking the bank.