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CreativeLive

Facebook Ads Techniques: Increase Your Campaign Results

via CreativeLive

Overview

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ABOUT AZRIEL'S CLASS:

Enroll in this class for the complete strategy to harnessing the full potential of your Facebook Ads. By the end of this class, you’ll be able to implement expert targeting techniques and start scaling your ads. You will finally get to learn how the ever-elusive Facebook algorithm works, how to identify places where you can improve your existing campaigns and, finally, how to optimize your ads and your campaign budget (CBO). You’ll learn the ins and outs of online advertising including why metrics matter and how to test your content. This class is perfect for business owners or freelancers who are already running Facebook Ads and want to take them to an expert level.

ABOUT YOUR INSTRUCTOR:

Through his 9 years of experience in Online Marketing, Azriel Ratz has perfected the process of helping companies find the best audiences and develop the best ads for their business. Azriel specializes in advertising eCommerce businesses and has extensive experience in ad management for diverse markets, including amusement parks, airlines, online publishing, apps, and more. Previous clients include TRIANGL, Bailey’s Blossoms, Postmodern Jukebox, Powtoon, Thinkific, Freightos, Hometalk, Madison Braids, The Daily Dot, Tenzo Tea and United with Israel. His expertise in Facebook ads is proven by his excellent track record of generating an average return of 500% on ad investment. At only 26 years old, he became the CEO of Ratz Pack Media and has since created “Facebook Ads Mastery” in 2017 and wrote “Find, Engage, and Optimize” in 2018. Azriel is a distinguished and sought-after speaker for podcasts and live events. Azriel has given presentations to large audiences, including Social Media Marketing World and Social Media Day San Diego. He has appeared in the podcasts of Social Media Examiner, Casual Friday, Magnificent Marketing and Be.Live.

Syllabus

  • Class Introduction
  • What Metrics Matter?
  • How to use these metrics
  • Track the metrics in Ad Manager
  • Chapter 2: Quiz
  • Have a business plan BEFORE you have an advertising strategy
  • How Facebook Spends your money
  • Testing Ad Variations
  • Using Social Proof
  • Chapter 3: Quiz
  • Introduction
  • Awareness
  • Transformation
  • Taste
  • Sale
  • Landing Page
  • Recap
  • Chapter 4: Quiz
  • Introduction
  • The power of warm audiences
  • Targeting Cold Audiences
  • Building Interest Lists
  • Chapter 5: Quiz
  • The Best way to lose all your money
  • What/How
  • Who/What
  • Who/How
  • Scale
  • Recap
  • Chapter 6: Quiz
  • ASBO (Ad Set Budget Optimization)- How it used to work and what has changed
  • CBO Tactic 1: Multiple Campaigns
  • CBO Tactic 2: Ad Set Budgeting Limits
  • Tactic 3: Cost Caps
  • CBO Tactic 4: Automated Rules
  • Tactic 5: Creating a Best Performing Ad Campaign
  • CBO Tactic 6: Hack the Algorithm
  • Overview
  • Chapter 8: Quiz
  • Conclusion
  • Final Quiz

Taught by

Azriel Ratz

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