Tetris World Championship - Building Explosive Esports on 8-bit Nintendo

Explore the fascinating world of competitive NES Tetris in this 2019 GDC talk. Delve into the unique aspects that make the Classic Tetris World Championship a thriving esports phenomenon, including the game's quirky killscreens, innovative use of OCR technology, and a passionate, intellectually-driven community. Discover how the championship format leverages attachment to growing gaming events, viral memes, and the influence of an exemplary champion. Gain insights into building a successful esports event around a retro game, fostering a positive community culture, and capitalizing on nostalgia while embracing modern technology.