New Media Marketing

New Media Marketing is a core course for the e-commerce major. The course content is primarily derived from the textbook titled Internet Marketing Theories and Tools Application. It aims to enhance students’ understanding of new media marketing, improve their proficiency in using relevant tools, and apply them in practical work. Through this course, students will grasp advanced concepts and technologies in new media marketing, enhancing their professional skills and proficiency in using new media tools. This will increase their competitiveness in the e-commerce field and cultivate their abilities in market analysis and marketing planning, laying a solid foundation for their future careers. Moreover, the course places emphasis on instilling correct social values and a sense of responsibility in students. Our aim is to nurture morally sound professionals in the field of new media marketing. We warmly welcome students interested in new media marketing to join our course. Come explore the unlimited possibilities of new media marketing and start a new chapter in your professional career!