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XuetangX

New media marketing practice

Guizhou Vocational Technology Institute via XuetangX

Overview

This course includes ten chapters. In each chapter, we will talk about a new form of media marketing, such as WeChat, weibo, short video, Livestreaming, h5 marketing. There are theory, practice and video recording. And we will teach you to master the new media marketing methods. We will split each chapter into 3-5 episodes which will help students learn and absorb the knowledge. For example, when we talk about the chapter of live marketing, we will talk about the past and present life of livestreaming, and also talk about the process design of live marketing. When we have everything ready, we will take you to a variety of real scenes to do livestreaming, and teach you how to do live marketing at the same time. For example, we will take you to the base of navel oranges to do livestreaming of agricultural products to the ancient town of Qingyan to do live tourism and to the large shopping malls to do business livestreaming. The most important feature of this course is that it is practical and will teach you to use many tools. Even if you have no computer skills, you can still learn this course well. Through the study you will master the basic new media marketing methods combined with the original traditional media channels and offline channels and to create online and offline full media marketing matrix with layout of the whole network. After this course. I believe that you can operate the WeChat public account, have video and live broadcast. Well, it is really full of expectation, right? Let's travel together in the classroom of new media marketing practice!

Syllabus

  • Overview of new media
    • The Preface of New Media Marketing Practice
    • Overview of New Media Marketing
    • How to carry out new media marketing
  • Wechat marketing
    • Wechat marketing
    • WeChat personal account marketing
    • WeChat group marketing
    • WeChat Official Account marketing
    • Practice of WeChat official account and use of 135 Editor
  • Weibo marketing
    • Weibo marketing
  • Short video marketing
    • Shooting of short video marketing
    • Editing of short video marketing
    • Creating Content of Short Video Marketing
  • Live streaming marketing
    • Introduction to live streaming
    • Live Streaming Marketing-Design of Live Streaming Process
    • Practice of agricultural goods live streaming
    • Practice of tourism live streaming
    • Practice of clothing live streaming
  • QR code marketing
    • Recognize QR code
    • QR code business card
    • Other marketing methods for QR codes
  • H5 marketing
    • H5 marketing-What is H5 marketing
    • H5 marketing-making invitation cards
    • H5 marketing-festival-type pages making
    • H5 Marketing-other novel forms of H5
  • Jinri Toutiao marketing
    • Get to know Jinri Toutiao
    • Operation of Jinri Toutiao
  • Picture production and processing
    • Picture making and processing
  • E-commerce laws and regulations
    • Laws and Regulations Related to E-commerce
    • Legal regulation of intellectual property rights

Taught by

Nancy, Gina, Guo Zhitao, lujing, and Luo TianLan

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