" Introduction to e-commerce " is a course in the field of " e-commerce comprehensive " knowledge in the national standard of teaching quality for e-commerce majors of the Ministry of Education. It is a compulsory course and professional basic course for economics and management majors such as e-commerce and international business. It is a course that teaches the basic theoretical knowledge and application of e-commerce. It is a general course of knowledge for subsequent other professional courses. It is also a professional introductory course for students to establish professional cognition and professional identity and establish future development goals.
This course mainly involves the development status of e-commerce, basic model, development strategy, network technology, website construction, network marketing, electronic payment, network transaction security management and e-commerce development in new areas.
Course 2 credits, a total of 32 hours, online with more than 30 theoretical knowledge points in English teaching video.
At the end of each chapter, test questions are set up for learners to test the mastery of knowledge points in this chapter and subsections ; at the end of the last chapter, the final comprehensive test questions are set up to test the overall learning outcomes.
Overview
Syllabus
- Introduction to E-Commerce
- The Evolution of E-Commerce
- A brief history of E-Commerce
- Unique Features of E-commerce Technology
- Impact and Role of E-commerce in the Modern Economy
- E-commerce business models and Concepts
- E-commerce Infrastructure
- Buiding an E-Commerce Presence
- E-commerce Security Systems
- E-commerce Payment Systems
- E-Commerce Marketing concepts
- New Areas of E-commerce
- Examination
Taught by
Shanghai Polytechnic University
