While e-commerce is creating miracles, it is also constantly expanding its frontiers. This course takes the frontiers of the development of e-commerce as the object, and discusses the evolutionary laws and ecology of e-commerce in the form of specific topics, including two-sided market theory, long tail theory, Moore's law, Metcalfe's law, Davido's law, Matthew effect and other theoretical foundations. The topics cover cross-border e-commerce ecosystems and other rapidly developing practical fields, including big data, cloud computing , business intelligence, blockchain and other technical building blocks that constitute e-commerce capabilities. In the context of the digital economy, e-commerce may evolve along the direction to a more connotative digital commerce world. Therefore, the course intends to draw a picture of the future of e-commerce with the topics of digital economy and digital living.
The content of the course is organized in a modular manner, which can be freely arranged and combined according to teaching needs. With the passage of time and the progress of the human society, the frontiers of e-commerce will continue its evolution, and the moduels of the course will be eliminated and expanded in an open manner in order to keep up with the pace of the times.
