该课程以中西方文化为基础，梳理数字化背景下商务管理和沟通精要，展示商务职场的各类沟通技巧和方法。通过介绍国际商务文化和商务礼仪，使学习者通过商务语境分析各类消息、撰写商务提案，应对商务演讲，最高效率地实现商务沟通的目的。同时，通过了解商务团队、企业文化和各类商务消息分类，掌握英文商务书写文体特点和写作技巧，熟悉各类商务文本和案例，提高在不同商务情境中进行有效跨文化商务沟通的能力、学会独立而理性地进行批判性思考、增强创新意识、树立正确的商业价值观，坚定民族文化自信、学习者将专业知识、跨文化知识、沟通技巧和英语语言表达能力统一调动，有机结合。通过完成课后练习题，学习者可通过自我检测巩固所学知识，有效评估学习效果。
Overview
Syllabus
- Unit 1 Cross-cultural Communication
- 1 Culture & Communication (1)
- 2 Culture & Communication (2)
- 3 Nonverbal Communication Skills
- 4 Selecting Communication Channels
- Unit 2 The Writing Process in Business Communication
- 1 Analyzing the Purpose & Anticipating the Audience
- 2 Planning Business Messages--Adapting to the Audience
- 3 Drafting with Powerful Sentences (1)
- 4 Drafting with Powerful Sentences (2)
- 5 Revising Business Messages for Conciseness
- 6 Revising Business Messages--Enhancing Message Clarity
- 7 Revising Business Messages--Document Design
- Unit 3 Workplace Messages
- 1 Writing Professional E-mails
- 2 Positive and Neutral Messages--Request
- 3 Postitive and Neutral Messages--Claims
- 4 Positive and Neutral Messages--Adjustment Messages
- 5 Persuasive Messages (1)
- 6 Persuasive Messages (2)
- 7 Negative Messages (1)
- 8 Negative Messages (2)
- Unit 4 Business Reports
- 1 Introduction to Business Reports
- 2 Effective Report Headings
- 3 Information Collection
- 4 Informal Business Reports
- 5 Formal Business Reports
- 6 Visual Aids and Graphics in Business Reports
- Unit 5 Oral Communication
- 1 Business Etiquette
- 2 Business Meetings (1)
- 3 Business Meetings (2)
- 4 Business Presentation (1)
- 5 Business Presentation (2)
- 6 Effective Listening
- Unit 6 Employment Communication
- 1 Job Search Preparation
- 2 Job Search--résumé
- 3 Job Interview (1)
- 4 Job Interview (2)
Taught by
Zhang Xiaoli, Li, Xiuzhi, Peng, Yi, Mao, An'min, and Liu, Hui
