《商务基础英语》课程包含Ⅰ、Ⅱ、Ⅲ、Ⅳ四个课程板块,是针对商务英语专业本科一、二年级学生开设的专业基础课。课程强调语言+文化+商务的有机融合,最核心的两个创新点在于课程内容“复合度+ 高阶性”和能力培养“思辨创新性+实践实务性”,在课程内容方面,我们强调其鲜明的复合度,课程内容以英语语言文化知识为主,以经、管、法、商等跨学科知识为辅,强调语言、商务、文化的合理比例,商务知识比重逐册增加;同时,我们还致力于提升课程内容的挑战度,不断拓展内容广度和深度,培养学生深度分析、大胆质疑、勇于创新的精神和能力,提升学生刻苦学习收获能力和素质提高的成就感。
Overview
Syllabus
- Unit 1 Dress for Success
- Unit 2 You are What you Eat
- Unit 3 On the Road
- Unit 4 Who has Messed up My Personal Account
- Unit 5 The World Wide Web
- Unit 6 The Business of Language and the Language of Business
- Unit 7 The Reality of Success in Business
- Unit 8 A Flat World
- Unit 9 Is There a Golden Rule in Business?
- Unit 10 Science and Technology Harnessed?
- Unit 11 You Can Make Your Life a Bed of Roses
- Unit 12 Welfare Is the Better Part of Well-being
- Unit 13 You Reap What You Peddle: TextⅠThe PR Industry
- Unit 14 You Reap What You Peddle: TextⅡThe Paradox of Business as Do-Gooders
- Unit 15 Originality and Fair Play
- Unit 16 National Interests in a World Community
- Unit 17 Who Wins the Lion’s Share
- Unit 18 The Coming Trade Wars
- 期末考试
Taught by
LanZhou University of Finance and Economics