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商务英语综合课程(第四册)

Hubei University of Science and Technology via XuetangX

Overview

《商务英语综合课程》是商务英语专业的一门核心基础课程,以培养熟练使用英语、从事国际商务活动的人才为培养目的,强调语言、文化、商务三者的有机融合。每单元紧扣社会、文化、商业领域热点话题,选择不同难度和文体的课文,兼顾语言学习、商务通识、中外文化,提升人文素养,培养商务意识与实践能力、跨文化交流能力、思辨与创新能力,拓宽国际视野。

本课程搭建跨学科的知识结构,旨在帮助学生学习语言、文化以及商务领域的学科知识,从而培养高素质的商务英语应用性人才。《商务英语综合课程》在线课程有助于学生准确、全面地理解课文,形成深层次的逻辑思考,并在此基础上进行批判性思维,提升思想水平。各种热点话题的探讨有助于学生通过独立研究、小组合作探究,理解中外文化在思维方式、生活方式、交流方式、风俗习惯、历史背景、社会结构、价值体系等多方面的异同,运用不同视角看待世界多元文化,最终形成跨文化交际意识,传播中国传统文化,培养文化自觉、民族自信。


Syllabus

  • Unit 1 Media: Fact or Fable
    • 1.1 What Makes Mainstream Media Mainstream
    • 1.2 Why is only Bad News Good News about China
    • 1.3 The Power of the Media
  • Unit 2 Originality and Fair Play
    • 2.1 The Great Seduction
    • 2.2 Intellectual Proterty
    • 2.3 Anxious Marketing
  • Unit 3 National Interest in a World Community
    • 3.1 On National Prejudices
    • 3.2 Turn a Social Problem into Wealth
    • 3.3 National Interest in a World Community
  • Unit 4 Who Wins the Lion’s Share
    • 4.1 A Matter of Sovereignty
    • 4.2 U.S. Government Suing Google
    • 4.3 China Pushes Antitrust Rules
  • Unit 5 Conflict and Compromise
    • 5.1 The Coming Trade War
    • 5.2 What drives the US Trade Deficit
    • 5.3 What to do under the Sino-US Trade War
  • Unit 6 Law and Order
    • 6.1 Pressure Points
    • 6.2 Economic Sanctions
    • 6.3 Why not be A Wolf Warrior
  • 王毅记者会铿锵语录(双语版)

    Taught by

    Li Jun and Maoyu

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